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![Illustrated portrait for Emma Carter, a Gift Card News editorial pen name](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) 

# Emma Carter

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [InComm marks 30 years with more than $50 billion in annual transaction volume](https://giftcard.news/industry-deals/incomm-marks-30-years-with-more-than-50-billion-in-annual-transaction-vo-e75584447b52/)

InComm's June 2022 anniversary update traces its growth from prepaid calling cards to a global gift card and payments business serving over 1,000 brands.

[Emma Carter](https://giftcard.news/author/emma-carter/) June 9, 2022 2 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Rellevate appoints operations executive to develop employer payment reporting](https://giftcard.news/industry-deals/rellevate-appoints-operations-chief-to-develop-employer-payment-report-872ba558b623/)

Justin Simmons joined Rellevate as vice president of operations in April 2022, bringing reporting and analytics experience from VMLY&R.

[Emma Carter](https://giftcard.news/author/emma-carter/) April 14, 2022 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [IncentiveFox Outlines Gift Card Rewards for Employee Wellness Programs](https://giftcard.news/gift-cards/incentivefox-offers-gift-card-incentives-for-employee-wellness-initiativ-abdd4d16befa/)

IncentiveFox's employee wellness guidance combines gift card incentives with voluntary assessments, ergonomic workplaces and rewards tailored to staff needs.

[Emma Carter](https://giftcard.news/author/emma-carter/) April 14, 2022 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Elite Rewards Explains Points-Based Recruitment and Retention Incentives](https://giftcard.news/rewards-loyalty/elite-rewards-discusses-hiring-bonuses-and-retention-bonuses-815ed4a09df0/)

Its March 2022 commentary distinguishes attracting new employees from recognising existing staff and describes a points-based reward option.

[Emma Carter](https://giftcard.news/author/emma-carter/) March 25, 2022 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Online Rewards outlines sales incentives for shared deals and presales activity](https://giftcard.news/rewards-loyalty/online-rewards-outlines-sales-incentives-for-shared-deals-and-presales-activ-1423bcd27051/)

Online Rewards’ sales development guidance covers role-based rewards, shared incentives and smaller milestones during extended buying cycles.

[Emma Carter](https://giftcard.news/author/emma-carter/) March 9, 2022 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Virtual Incentives Reports Digital Reward Support Score Above 92% in 2022](https://giftcard.news/gift-cards/virtual-incentives-emphasizes-human-powered-customer-service-in-tech-pow-e60f0c39e4b9/)

The provider described how its support team handles gift card redemption questions and follows up with recipients.

[Emma Carter](https://giftcard.news/author/emma-carter/) February 18, 2022 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Virtual Incentives highlights delivery delays in 2021 vaccination reward programs](https://giftcard.news/gift-cards/oneida-county-issues-over-50-000-gift-cards-for-covid-vaccinations-exper-ec14d4fd75a8/)

Virtual Incentives used Oneida County’s $100 vaccination rewards to illustrate the administrative challenges of large public incentive programs.

[Emma Carter](https://giftcard.news/author/emma-carter/) January 18, 2022 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Elite Rewards Guides Store Card Reactivation With Targeted Reward Offers](https://giftcard.news/rewards-loyalty/elite-rewards-provides-guidance-on-re-engaging-dormant-credit-card-custo-8420e12c5f6b/)

The January 2022 commentary describes customer segmentation and store-visit rewards as possible re-engagement approaches.

[Emma Carter](https://giftcard.news/author/emma-carter/) January 10, 2022 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard SpendingPulse measures 8.5% US holiday retail growth in 2021](https://giftcard.news/research-trends/mastercard-measures-8-5-u-s-holiday-retail-growth-in-2021-0d937e11d411/)

Gift purchases supported growth online and in stores during the November-to-Christmas period.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 26, 2021 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes](https://giftcard.news/research-trends/mastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22/)

Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 16, 2021 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Diggecard case study details Renaa's personalised digital gift card programme](https://giftcard.news/gift-cards/diggecard-case-study-details-renaa-s-personalised-digital-gift-card-prog-4f6acfcf7e69/)

Renaa adopted Diggecard in 2019 for gift card sales, payment, redemption and reporting, adding personal messages and scheduled delivery to the gifting experience.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 4, 2021 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Crocs partners with Rellevate for employee earned wage access](https://giftcard.news/industry-deals/crocs-partners-with-rellevate-for-employee-earned-wage-access-ee25335f2df7/)

Crocs is introducing Rellevate Pay Any-Day to US retail and distribution-center staff, alongside a digital account, bill payment and a Sutton Bank-issued Visa debit card.

[Emma Carter](https://giftcard.news/author/emma-carter/) October 25, 2021 1 min 

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