Canonical URL: https://giftcard.news/author/emma-carter/page/3/ --- description: Articles by Emma Carter, page 3. title: Emma Carter — page 3 | Gift Card News image: https://giftcard.news/images/emma-carter-editorial-portrait.webp --- 1. [Home](https://giftcard.news/) 2. [Emma Carter](https://giftcard.news/author/emma-carter/) 3. Page 3 ![Illustrated portrait for Emma Carter, a Gift Card News editorial pen name](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) # Emma Carter Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. [Gift Cards](https://giftcard.news/gift-cards/) News ## [TruCentive: Incentive Delivery Analytics, Claim Rates and Reminders](https://giftcard.news/gift-cards/trucentive-recommends-data-driven-approach-to-incentive-delivery-01f76fd05b6b/) TruCentive examines reward claim rates, recipient behavior and reminders as measures of incentive delivery performance. [Emma Carter](https://giftcard.news/author/emma-carter/) June 15, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Yoyo: Reconciliation Costs Across Gift Card and Rewards Systems](https://giftcard.news/research-trends/yoyo-rewards-discusses-hidden-costs-of-fragmented-gift-card-and-rewards-78b3f1d9e289/) Yoyo links fragmented reward infrastructure to reconciliation work, redemption failures and incomplete reporting, and recommends a shared issuance and redemption system. [Emma Carter](https://giftcard.news/author/emma-carter/) May 28, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Runa Recommends One API for Prepaid Visa and Employee Gift Card Rewards](https://giftcard.news/rewards-loyalty/runa-recommends-spend-anywhere-rewards-for-employee-recognition-7f91ae6a8bd9/) The company argues that employee reward platforms should offer flexible prepaid cards and branded gift cards through a common integration. [Emma Carter](https://giftcard.news/author/emma-carter/) May 27, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Runa: Prepaid Rewards Alongside Gift Cards in Loyalty Programs](https://giftcard.news/rewards-loyalty/runa-highlights-limitations-of-gift-cards-in-loyalty-programs-09b61fcccdb1/) Runa argues that loyalty members benefit from both brand-specific gift cards and prepaid rewards that defer the choice of merchant. [Emma Carter](https://giftcard.news/author/emma-carter/) May 19, 2026 2 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [stc Bahrain Adds Mastercard Click to Pay for Bills and Gift Card Purchases](https://giftcard.news/payments-technology/stc-bahrain-launches-mastercard-s-click-to-pay-for-secure-online-payment-caeb00d5169f/) Mastercard Click to Pay is available in the My stc BH app for bills, add-ons and digital gift cards, with tokenized card checkout. [Emma Carter](https://giftcard.news/author/emma-carter/) May 16, 2026 1 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [One10 Links Sales Incentive Programmes with CRM-Based Prospecting](https://giftcard.news/rewards-loyalty/one10-provides-guidance-on-maintaining-sales-momentum-and-achieving-pred-068bfa68e4c7/) One10 recommends rewarding early sales activity and using CRM visibility to plan incentives, travel and events ahead of year-end targets. [Emma Carter](https://giftcard.news/author/emma-carter/) May 12, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Online Rewards Describes Its Role in John Hancock Vitality’s Reward Experience](https://giftcard.news/rewards-loyalty/john-hancock-vitality-s-gamified-wellness-experience-powered-by-online-r-eff42f3617b4/) Online Rewards discusses the digital fulfillment behind John Hancock Vitality, where wellness activities connect with points, status levels and reward opportunities. [Emma Carter](https://giftcard.news/author/emma-carter/) April 27, 2026 2 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [NeoCurrency Adds Cash App and ACH to US Reward Payouts](https://giftcard.news/payments-technology/neocurrency-adds-cash-app-and-ach-transfers-to-us-reward-options-08b6a74b9774/) NeoCurrency adds Cash App and ACH deposits alongside digital gift cards and other incentive payout options for US recipients. [Emma Carter](https://giftcard.news/author/emma-carter/) April 14, 2026 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Dash.fi Details Ad-Spend Charge Card Rewards and Virtual Card Controls](https://giftcard.news/gift-cards/dash-fi-launches-credit-card-for-ad-spend-with-up-to-3-cash-back-and-hig-a63fbddfa6fa/) Dash.fi describes up to 3% advertising cash back, project-specific virtual cards and payment scheduling, with early reward redemption available for gift cards or statement credits. [Emma Carter](https://giftcard.news/author/emma-carter/) April 7, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Yoyo Wrapped: Gift Card Purchasing and Delivery for South African Employers](https://giftcard.news/gift-cards/yoyo-rewards-introduces-gift-card-marketplace-for-employee-incentives-in-60576bf70c81/) Yoyo says Wrapped combines bulk gift card purchasing with mobile delivery and a South African redemption network. [Emma Carter](https://giftcard.news/author/emma-carter/) March 29, 2026 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB Bank Maps Retirement, Family and Legacy Planning Across Life Stages](https://giftcard.news/research-trends/umb-financial-corporation-offers-gift-planning-guidance-as-part-of-finan-61046344e400/) UMB’s financial planning guide connects changing household commitments with savings, insurance, retirement income and legacy gifting. [Emma Carter](https://giftcard.news/author/emma-carter/) March 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Mastercard Lighthouse spring cohort includes employee gift card provider Glede](https://giftcard.news/gift-cards/mastercard-lighthouse-2026-spring-program-welcomes-21-fintech-and-impact-9f4620bb41d3/) Glede joins a 21-company Nordic and Baltic cohort covering payments, fintech and impact technology in the 2026 Lighthouse programs. [Emma Carter](https://giftcard.news/author/emma-carter/) March 16, 2026 1 min [Previous](https://giftcard.news/author/emma-carter/page/2/) 1. [1](https://giftcard.news/author/emma-carter/) 2. [2](https://giftcard.news/author/emma-carter/page/2/) 3. [3](https://giftcard.news/author/emma-carter/page/3/) 4. [4](https://giftcard.news/author/emma-carter/page/4/) 5. [5](https://giftcard.news/author/emma-carter/page/5/) 6. [17](https://giftcard.news/author/emma-carter/page/17/) [Next](https://giftcard.news/author/emma-carter/page/4/) ```json {"@context":"https://schema.org","@graph":[{"@type":"Person","@id":"https://giftcard.news/author/emma-carter/#person","name":"Emma Carter","url":"https://giftcard.news/author/emma-carter/","description":"Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.","jobTitle":"Journalist — Retail & E-commerce","image":{"@type":"ImageObject","url":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Emma Carter editorial profile."}},{"@type":"ProfilePage","@id":"https://giftcard.news/author/emma-carter/page/3/#profile","url":"https://giftcard.news/author/emma-carter/page/3/","name":"Emma Carter — page 3","description":"Articles by Emma Carter, page 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