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---
description: Articles by Emma Carter, page 4.
title: Emma Carter — page 4 | Gift Card News
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---

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![Illustrated portrait for Emma Carter, a Gift Card News editorial pen name](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) 

# Emma Carter

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [On Me adds an opt-in public feed to digital gift cards](https://giftcard.news/gift-cards/on-me-launches-social-gifting-feature-to-transform-gift-card-experience-4f02b3bfe42e/)

On Me introduces an optional public gift feed with sender visibility choices, recipient name controls and company-described anonymization of messages.

[Emma Carter](https://giftcard.news/author/emma-carter/) March 23, 2026 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [UMB Bank Maps Retirement, Family and Legacy Planning Across Life Stages](https://giftcard.news/research-trends/umb-financial-corporation-offers-gift-planning-guidance-as-part-of-finan-61046344e400/)

UMB’s financial planning guide connects changing household commitments with savings, insurance, retirement income and legacy gifting.

[Emma Carter](https://giftcard.news/author/emma-carter/) March 17, 2026 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Mastercard Lighthouse spring cohort includes employee gift card provider Glede](https://giftcard.news/gift-cards/mastercard-lighthouse-2026-spring-program-welcomes-21-fintech-and-impact-9f4620bb41d3/)

Glede joins a 21-company Nordic and Baltic cohort covering payments, fintech and impact technology in the 2026 Lighthouse programs.

[Emma Carter](https://giftcard.news/author/emma-carter/) March 16, 2026 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [NeoCurrency Launches Multi-Currency Reward Funding Dashboard and API](https://giftcard.news/payments-technology/neocurrency-launches-dashboard-for-funding-rewards-across-currencies-b46f34a1e59c/)

NeoCurrency’s Universal Currency Dashboard and API let businesses fund and order international rewards through one account.

[Emma Carter](https://giftcard.news/author/emma-carter/) February 10, 2026 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [TGJones selects Diggecard for B2B gift card distribution and online sales](https://giftcard.news/gift-cards/diggecard-announces-new-partnership-and-achieves-iso-27001-certification-fe312a742961/)

The January 2026 partnership starts corporate distribution with digital cards and adds planned ecommerce personalization and scheduled delivery.

[Emma Carter](https://giftcard.news/author/emma-carter/) January 15, 2026 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Elite Rewards: Holiday Gift Incentives and Repeat-Purchase Promotions](https://giftcard.news/gift-cards/elite-rewards-publishes-guidance-on-creating-effective-seasonal-promotio-264132f5b6d9/)

Elite Rewards' holiday playbook combines countdown offers, charitable incentives and January redemption windows to extend seasonal customer engagement.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 18, 2025 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [UMB’s 2025 retirement checklist covers annual gifts and year-end planning](https://giftcard.news/research-trends/umb-recommends-10-year-end-financial-planning-considerations-for-retiree-0382f215e4f8/)

UMB’s December 2025 guide brings annual gifts, charitable donations, retirement accounts and estate planning into a year-end financial review.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 12, 2025 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Visa 2025 Shopping Survey: AI Gift Discovery and Crypto Gifting](https://giftcard.news/research-trends/visa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258/)

Visa and Morning Consult examine AI shopping tools, cryptocurrency gifts and consumer expectations in an October 2025 survey of 1,000 US adults.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 2, 2025 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Fieldpoint Private Reviews Charitable Trust Structures for Planned Gifting](https://giftcard.news/research-trends/fieldpoint-private-provides-guidance-on-charitable-gifting-strategies-fo-f4432712d58e/)

Fieldpoint Private’s Giving Tuesday paper compares charitable remainder trusts and the timing of distributions to donors and charities.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 20, 2025 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Jifiti Sets Out Embedded Lending and Virtual Card Options for Holiday Financing](https://giftcard.news/research-trends/jifiti-provides-guidance-on-consumer-financing-for-2025-holiday-season-0fc131542c2a/)

Jifiti’s 2025 holiday guide discusses lending APIs, virtual cards and merchant integrations for consumer and B2B financing.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 13, 2025 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [NeoCurrency, NPC and Ipsos Study Digital Reward Cards for Survey Recruitment](https://giftcard.news/research-trends/neocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed/)

The partners compare a mailed cash incentive with a physical card linked to digital rewards, examining survey recruitment and program costs.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 13, 2025 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Visa Forecasts 4.6% Increase in US Retail Sales for 2025 Holiday Season](https://giftcard.news/research-trends/visa-forecasts-4-6-increase-in-us-retail-sales-for-2025-holiday-season-811b8ef2212c/)

Visa Business and Economic Insights forecasts a 4.6% year-over-year increase in total US retail sales for the 2025 holiday season, with shoppers planning to spend an average of…

[Emma Carter](https://giftcard.news/author/emma-carter/) October 31, 2025 2 min 

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