Canonical URL: https://giftcard.news/author/oliver-reed/page/18/ --- description: Articles by Oliver Reed, page 18. title: Oliver Reed — page 18 | Gift Card News image: https://giftcard.news/images/oliver-reed-editorial-portrait.webp --- 1. [Home](https://giftcard.news/) 2. [Oliver Reed](https://giftcard.news/author/oliver-reed/) 3. Page 18 ![Illustrated portrait for Oliver Reed, Gift Card News](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) # Oliver Reed Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. [Gift Cards](https://giftcard.news/gift-cards/) News ## [Runa Case Study: Vodafone Uses Digital Incentives for UK Broadband Acquisition](https://giftcard.news/gift-cards/vodafone-uses-incentive-marketing-to-acquire-customers-in-uk-broadband-m-e2dba288be67/) Vodafone used incentive marketing to acquire customers in the UK broadband market, with a focus on digital incentives such as gift cards. [Oliver Reed](https://giftcard.news/author/oliver-reed/) January 14, 2021 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [All Digital Rewards outlines B2B2C channel incentives and participant access](https://giftcard.news/rewards-loyalty/all-digital-rewards-outlines-b2b2c-channel-incentives-and-participant-cb3ca8a6baa5/) ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners. [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 30, 2020 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Cytech adds Apple Gift Cards to its bulk purchasing offering](https://giftcard.news/gift-cards/cytech-adds-apple-gift-cards-to-its-bulk-purchasing-offering-220fab12621b/) Cytech’s October 2020 notice makes Apple Gift Cards available for bulk orders covering Apple products, media and subscriptions. [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 8, 2020 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [Current adds retail cash deposits through InComm’s VanillaDirect network](https://giftcard.news/payments-technology/current-adds-retail-cash-deposits-through-incomm-s-vanilladirect-network-38858ea427d7/) Members can generate a barcode in the Current app and deposit cash at participating stores. [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 1, 2020 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [All Digital Rewards details physical and digital reward distribution options](https://giftcard.news/gift-cards/all-digital-rewards-details-physical-and-digital-reward-distribution-o-dfb32f08b3b7/) ADR’s August 2020 guide describes bulk orders, individual mailings and emailed rewards across a catalog of more than 300 gift card brands. [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 21, 2020 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [Reliant expands cash bill payments with InComm VanillaDirect in Texas](https://giftcard.news/payments-technology/reliant-doubles-payment-locations-with-incomm-barcode-service-in-texas-3d190baa0309/) Residential customers can use a personal barcode to pay electricity bills with cash at participating retail checkouts. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 19, 2020 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard Love Index tracks experience-gift spending growth in 2017–2019](https://giftcard.news/research-trends/mastercard-love-index-found-experience-gifts-outpacing-traditional-prese-b4e41b511215/) The study compared Valentine's-period card spending in 53 territories between 2017 and 2019. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 12, 2020 1 min [Industry Deals](https://giftcard.news/industry-deals/) News ## [Mastercard invests in Pine Labs as stored-value partnership expands](https://giftcard.news/industry-deals/mastercard-invests-in-pine-labs-as-stored-value-partnership-expands-d587647675b5/) The January 2020 agreement combined merchant payments, installment financing and digital gift capabilities. [Oliver Reed](https://giftcard.news/author/oliver-reed/) January 24, 2020 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Mastercard, CleverCards and Appreciate Launch Select Digital Gift Card](https://giftcard.news/gift-cards/mastercard-clevercards-and-appreciate-group-launch-europe-s-first-fully-72a66a036d9d/) The 2019 Select Digital Gift Card combined mobile delivery with prepaid Mastercard functionality and redemption across participating UK retail brands. [Oliver Reed](https://giftcard.news/author/oliver-reed/) December 16, 2019 1 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [All Digital Rewards lists catalog and claims features for channel partner programs](https://giftcard.news/rewards-loyalty/all-digital-rewards-lists-catalog-and-claims-features-for-channel-part-5edfba2f2bee/) ADR’s July 2019 guidance links relevant reward choices with mobile access, sales claims, customization and participant support. [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 5, 2019 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [Runa outlines centralized gift card APIs for employee benefit agency operations](https://giftcard.news/payments-technology/runa-outlines-centralized-gift-card-apis-for-employee-benefit-agency-o-4d4342537d0e/) A February 2019 article examines consolidating ordering, invoicing, fulfilment and retailer updates while retaining agency-specific commercial arrangements. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 20, 2019 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Buyatab CEO Matias Marquez named to Vancouver's Forty Under 40 in 2018](https://giftcard.news/gift-cards/buyatab-founder-and-ceo-matias-marquez-recognized-as-a-top-forty-under-4-5a1b5527992b/) The November 2018 recognition accompanies Buyatab's expansion of merchant gift card ecommerce and digital delivery services. [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 5, 2018 1 min [Previous](https://giftcard.news/author/oliver-reed/page/17/) 1. [1](https://giftcard.news/author/oliver-reed/) 2. [16](https://giftcard.news/author/oliver-reed/page/16/) 3. [17](https://giftcard.news/author/oliver-reed/page/17/) 4. [18](https://giftcard.news/author/oliver-reed/page/18/) 5. [19](https://giftcard.news/author/oliver-reed/page/19/) 6. [20](https://giftcard.news/author/oliver-reed/page/20/) [Next](https://giftcard.news/author/oliver-reed/page/19/) ```json {"@context":"https://schema.org","@graph":[{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ProfilePage","@id":"https://giftcard.news/author/oliver-reed/page/18/#profile","url":"https://giftcard.news/author/oliver-reed/page/18/","name":"Oliver Reed — page 18","description":"Articles by Oliver Reed, page 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