Canonical URL: https://giftcard.news/author/oliver-reed/page/28/ --- description: Articles by Oliver Reed, page 28. title: Oliver Reed — page 28 | Gift Card News image: https://giftcard.news/images/oliver-reed-editorial-portrait.webp --- 1. [Home](https://giftcard.news/) 2. [Oliver Reed](https://giftcard.news/author/oliver-reed/) 3. Page 28 ![Illustrated portrait for Oliver Reed, Gift Card News](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) # Oliver Reed Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm’s 2021 Gift Card Research Finds Stronger Demand for Deals and Digital Promotion](https://giftcard.news/research-trends/incomm-s-2021-gift-card-research-finds-stronger-demand-for-deals-and-295f9a812875/) InComm’s review of 2021 gift card surveys found more purchases, stronger interest in promotions and a leading role for email in communicating offers. [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 12, 2022 3 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [Diggecard explains staged platform migration after NGC Europe acquisition](https://giftcard.news/payments-technology/diggecard-explains-staged-platform-migration-after-ngc-europe-acquisit-c98077b6332c/) Diggecard shared its approach to migrating systems and hundreds of customers after the 2019 acquisition of NGC Europe, with the new system operating in 2020. [Oliver Reed](https://giftcard.news/author/oliver-reed/) March 30, 2022 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Virtual Incentives Details Rewards API Coverage Across 51 Countries in 2022](https://giftcard.news/gift-cards/virtual-incentives-offers-payment-platform-for-innovation-and-global-rea-2f394415c0bf/) The company’s March 2022 platform overview reported more than 100 API customers and a reward catalogue covering over 1,050 brands and services. [Oliver Reed](https://giftcard.news/author/oliver-reed/) March 22, 2022 1 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [InComm examines gift cards and retail cash funding for sports betting accounts](https://giftcard.news/payments-technology/incomm-examines-gift-cards-and-retail-cash-funding-for-sports-betting-ac-30cdb55898c2/) InComm's February 2022 analysis describes account-loading opportunities for retailers, including branded gift cards, reloadable products and barcode cash-in services. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 10, 2022 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Elite Rewards: Mother's Day Gift-With-Purchase and Reward Card Promotions](https://giftcard.news/gift-cards/elite-rewards-publishes-mother-s-day-promotions-gift-guide-7c73c35373b3/) Elite Rewards’ 2022 Mother’s Day guide combines reward cards and merchandise options for traffic-building and gift-with-purchase campaigns. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 7, 2022 1 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Mastercard's 2021 local-shopping campaigns included gift card rewards](https://giftcard.news/rewards-loyalty/mastercard-s-2021-local-shopping-campaigns-included-gift-card-rewards-39afcca02593/) The holiday initiative combined city-specific incentives with research on support for small businesses. [Oliver Reed](https://giftcard.news/author/oliver-reed/) December 13, 2021 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Diggecard reports £43 million 2020 turnover as gift card platform expands](https://giftcard.news/research-trends/diggecard-reports-43-million-2020-turnover-as-gift-card-platform-expands-6d351cd52bcf/) Diggecard's 2020 turnover exceeded its £25 million forecast, with international client rollouts and demand for digital gift cards cited as growth factors. [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 23, 2021 4 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Virtual Incentives Expands eGift Card Offerings in 3 Global Territories](https://giftcard.news/gift-cards/virtual-incentives-expands-egift-card-offerings-in-3-global-territories-01475f5343c9/) Virtual Incentives has expanded its eGift Card offerings in 3 global territories, adding 88 eGift Cards in 18 countries. [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 22, 2021 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [One10 separates employee recognition budgets from sales incentives](https://giftcard.news/rewards-loyalty/one10-separates-employee-recognition-budgets-from-sales-incentives-b6e46890b33c/) One10’s October 2021 guidance distinguishes broad employee recognition from performance incentives and outlines budgeting considerations. [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 19, 2021 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Sumo Restaurants uses Diggecard to expand personalised gift card sales](https://giftcard.news/gift-cards/sumo-restaurants-uses-diggecard-to-expand-personalised-gift-card-sales-bc548f38b860/) Diggecard's Sumo case study describes a rapid website integration with custom amounts, personal media and scheduled delivery by SMS or email. [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 30, 2021 1 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Resal and Mastercard agree Saudi digital gift card and rewards partnership](https://giftcard.news/gift-cards/resal-and-mastercard-agree-saudi-digital-gifting-partnership-e4006a57918f/) The 2021 cooperation linked Mastercard customers with Resal's multi-brand digital gift catalog. [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 13, 2021 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Diggecard's 2021 commentary links local gift cards with UK shopping research](https://giftcard.news/research-trends/diggecard-links-local-gift-card-demand-to-mastercard-s-2021-uk-shopping-469bb453d665/) Diggecard's August 2021 commentary cites Mastercard UK shopping findings and discusses their relevance to independent retailers' gift card programmes. The underlying study date… [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 25, 2021 2 min [Previous](https://giftcard.news/author/oliver-reed/page/27/) 1. [1](https://giftcard.news/author/oliver-reed/) 2. [26](https://giftcard.news/author/oliver-reed/page/26/) 3. [27](https://giftcard.news/author/oliver-reed/page/27/) 4. [28](https://giftcard.news/author/oliver-reed/page/28/) 5. [29](https://giftcard.news/author/oliver-reed/page/29/) 6. [30](https://giftcard.news/author/oliver-reed/page/30/) 7. [32](https://giftcard.news/author/oliver-reed/page/32/) [Next](https://giftcard.news/author/oliver-reed/page/29/) ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments 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