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![Illustrated portrait for Oliver Reed, Gift Card News](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

# Oliver Reed

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Virtual Incentives adds Amazon gift cards for the Netherlands and Sweden](https://giftcard.news/gift-cards/virtual-incentives-adds-amazon-gift-cards-for-the-netherlands-and-sweden-d7326df0b5d5/)

The August 2021 catalogue update adds Amazon digital gift cards in euros and Swedish kronor, taking Virtual Incentives' Amazon offering to 14 countries.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) August 19, 2021 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Runa: Digital Gift Card Incentives for Broadband Customer Acquisition](https://giftcard.news/gift-cards/runa-provides-guidance-on-how-internet-service-providers-can-boost-custo-a4431ec64708/)

Runa provides guidance on how internet service providers can boost customer acquisition through differentiated offerings and incentives, including digital gift cards.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) July 1, 2021 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Visa: Loyalty Reward Redemption, Gift Cards and Program Design](https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/)

Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) July 1, 2021 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Online Rewards links loyalty tiers and personalized rewards to customer lifetime value](https://giftcard.news/rewards-loyalty/online-rewards-links-loyalty-tiers-and-personalized-rewards-to-customer-life-bf7db0cb78d5/)

Online Rewards outlines customer understanding, partner rewards, loyalty tiers and milestone recognition as elements of a retention strategy.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) June 3, 2021 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Zenus joined responsible banking framework with an inclusion agenda](https://giftcard.news/industry-deals/zenus-un-responsible-banking-commitment-2021/)

Zenus joined the UN responsible-banking framework in 2021\. Its 2026 report adds portfolio data, gender targets and a clearer basis for assessing inclusion.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) June 2, 2021 7 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Diggecard adds Healthy Minds Club gift cards to UK rewards catalog](https://giftcard.news/gift-cards/diggecard-adds-healthy-minds-club-gift-cards-to-uk-rewards-catalog-34d6e5497ebe/)

The Healthy Minds Club cards offer redemption toward selected wellbeing services, expanding Diggecard's options for employee, customer and member programs.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) May 13, 2021 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [AllStar distinguishes corporate gifts from earned employee rewards](https://giftcard.news/rewards-loyalty/allstar-distinguishes-corporate-gifts-from-earned-employee-rewards-47d9b86023fc/)

AllStar’s April 2021 guidance separates appreciation gifts from incentive programs with defined goals, rules and measurement.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) April 20, 2021 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Diggecard adds Asterley Bros gift cards for rewards and virtual team events](https://giftcard.news/industry-deals/diggecard-adds-asterley-bros-gift-cards-for-rewards-and-virtual-team-eve-28f673139719/)

Asterley Bros joined Diggecard's portfolio in March 2021, adding an artisan drinks option for corporate rewards, benefits and team activities.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) March 31, 2021 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [InComm expands Walgreens gift card distribution and planned banking services](https://giftcard.news/payments-technology/walgreens-expands-incomm-agreement-to-digital-gift-cards-and-a-bank-acco-bf262cf39d12/)

The 2021 agreement covered digital and physical Walgreens gift cards, B2B distribution and a planned MetaBank account with a Mastercard debit card.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) March 30, 2021 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Anytime Fitness Partners with Diggecard to Offer Gift Card Marketplace to Members](https://giftcard.news/gift-cards/anytime-fitness-partners-with-diggecard-to-offer-gift-card-marketplace-t-3a9389e0037e/)

Anytime Fitness has partnered with Diggecard to offer a gift card marketplace to its 180,000 members in the UK, providing exclusive access to discounted digital gift cards from…

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 24, 2021 2 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Diggecard supplies Giftping gifting app through a real-time gift card API](https://giftcard.news/payments-technology/diggecard-supplies-giftping-gifting-app-through-a-real-time-gift-card-ap-db6539b7541f/)

The Giftping case study describes an exclusive partnership established in 2019, with more than 40 digital gift card options delivered through Diggecard's API.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 23, 2021 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [MAP Survey: Nearly 66% of Credit Union Executives Rate Card Processors Very Important](https://giftcard.news/research-trends/map-survey-nearly-66-of-credit-union-executives-rate-card-processors-ver-5f5010bca91e/)

MAP's December 2020 survey of 214 US credit union executives found growing reliance on card processors while documenting disruption from the pandemic.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 21, 2021 2 min 

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