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description: Articles by Oliver Reed, page 30.
title: Oliver Reed — page 30 | Gift Card News
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---

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2. [Oliver Reed](https://giftcard.news/author/oliver-reed/)
3. Page 30

![Illustrated portrait for Oliver Reed, Gift Card News](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

# Oliver Reed

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Runa Case Study: Vodafone Uses Digital Incentives for UK Broadband Acquisition](https://giftcard.news/gift-cards/vodafone-uses-incentive-marketing-to-acquire-customers-in-uk-broadband-m-e2dba288be67/)

Vodafone used incentive marketing to acquire customers in the UK broadband market, with a focus on digital incentives such as gift cards.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) January 14, 2021 3 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [All Digital Rewards outlines B2B2C channel incentives and participant access](https://giftcard.news/rewards-loyalty/all-digital-rewards-outlines-b2b2c-channel-incentives-and-participant-cb3ca8a6baa5/)

ADR’s October 2020 guide connects reward choice, progress visibility and channel management software for businesses selling through partners.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 30, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Cytech adds Apple Gift Cards to its bulk purchasing offering](https://giftcard.news/gift-cards/cytech-adds-apple-gift-cards-to-its-bulk-purchasing-offering-220fab12621b/)

Cytech’s October 2020 notice makes Apple Gift Cards available for bulk orders covering Apple products, media and subscriptions.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 8, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Current adds retail cash deposits through InComm’s VanillaDirect network](https://giftcard.news/payments-technology/current-adds-retail-cash-deposits-through-incomm-s-vanilladirect-network-38858ea427d7/)

Members can generate a barcode in the Current app and deposit cash at participating stores.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) September 1, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [All Digital Rewards details physical and digital reward distribution options](https://giftcard.news/gift-cards/all-digital-rewards-details-physical-and-digital-reward-distribution-o-dfb32f08b3b7/)

ADR’s August 2020 guide describes bulk orders, individual mailings and emailed rewards across a catalog of more than 300 gift card brands.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) August 21, 2020 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Reliant expands cash bill payments with InComm VanillaDirect in Texas](https://giftcard.news/payments-technology/reliant-doubles-payment-locations-with-incomm-barcode-service-in-texas-3d190baa0309/)

Residential customers can use a personal barcode to pay electricity bills with cash at participating retail checkouts.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) June 19, 2020 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard Love Index tracks experience-gift spending growth in 2017–2019](https://giftcard.news/research-trends/mastercard-love-index-found-experience-gifts-outpacing-traditional-prese-b4e41b511215/)

The study compared Valentine's-period card spending in 53 territories between 2017 and 2019.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 12, 2020 2 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Mastercard invests in Pine Labs as stored-value partnership expands](https://giftcard.news/industry-deals/mastercard-invests-in-pine-labs-as-stored-value-partnership-expands-d587647675b5/)

The January 2020 agreement combined merchant payments, installment financing and digital gift capabilities.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) January 24, 2020 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Mastercard, CleverCards and Appreciate Launch Select Digital Gift Card](https://giftcard.news/gift-cards/mastercard-clevercards-and-appreciate-group-launch-europe-s-first-fully-72a66a036d9d/)

The 2019 Select Digital Gift Card combined mobile delivery with prepaid Mastercard functionality and redemption across participating UK retail brands.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) December 16, 2019 3 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Mybitcards.com and NeoCurrency bring Bitcoin gift cards into reward programs](https://giftcard.news/gift-cards/mybitcards-com-partners-with-neocurrency-to-offer-bitcoin-gift-cards-for-a07cf8cb3457/)

Mybitcards.com partnered with NeoCurrency in July 2019 to distribute Bitcoin gift cards through loyalty, incentive and research reward programmes.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) July 17, 2019 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [All Digital Rewards lists catalog and claims features for channel partner programs](https://giftcard.news/rewards-loyalty/all-digital-rewards-lists-catalog-and-claims-features-for-channel-part-5edfba2f2bee/)

ADR’s July 2019 guidance links relevant reward choices with mobile access, sales claims, customization and participant support.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) July 5, 2019 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Runa outlines centralized gift card APIs for employee benefit agency operations](https://giftcard.news/payments-technology/runa-outlines-centralized-gift-card-apis-for-employee-benefit-agency-o-4d4342537d0e/)

A February 2019 article examines consolidating ordering, invoicing, fulfilment and retailer updates while retaining agency-specific commercial arrangements.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 20, 2019 1 min 

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