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![Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

# Suzie Elis

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [GCOW adopts Branded Currency Solutions name](https://giftcard.news/gift-cards/branded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd/)

The December 2023 rebrand also changed Rewards By GCOW to Branded Currency Rewards as the business described a broader service scope.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 6, 2023 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023](https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/)

Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 25, 2023 2 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Virtual Incentives explains research compensation and reward catalog design](https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/)

Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 15, 2023 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [GiftCrowd: College Care Packages and Gift Card Choice](https://giftcard.news/gift-cards/giftcrowd-provides-college-student-gift-ideas-including-trending-attire-d1ee661b05b5/)

GiftCrowd recommends clothing, dorm essentials, study supplies and dining rewards, with gift cards offering students a choice of what they need.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 14, 2023 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [Diggecard Describes Bulk and API Gift Card Delivery for Christmas Rewards](https://giftcard.news/gift-cards/diggecard-publishes-guidance-on-alternative-office-christmas-party-ideas-6bc1b357e161/)

The November 2023 guide proposes team activities, charity support and individual experiences for seasonal employee recognition.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 8, 2023 1 min 

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Virtual Incentives appoints Frank Kelly to lead research participant incentives](https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/)

The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) October 25, 2023 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Bitrefill describes prepaid Mastercard use for digital gaming purchases](https://giftcard.news/payments-technology/bitrefill-describes-prepaid-mastercard-use-for-digital-gaming-purchases-2de0412339ae/)

Bitrefill's October 2023 guide uses Rust marketplace purchases to explain a crypto-funded virtual prepaid card, while noting merchant acceptance limitations.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) October 22, 2023 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Venmo introduces in-app gift cards powered by InComm InCentives](https://giftcard.news/payments-technology/venmo-introduces-in-app-gift-cards-powered-by-incomm-incentives-bac795a1185a/)

Eligible users can send branded digital cards with animations and keep received cards in their Venmo wallet.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) October 5, 2023 1 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [All Digital Rewards covers card format and branding choices for prepaid programs](https://giftcard.news/gift-cards/all-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5/)

ADR’s September 2023 setup guide compares merchant-linked and open-loop rewards, physical and digital delivery, and recipient-friendly enrollment.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) September 21, 2023 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [All Digital Rewards sets out wellness incentive showcase for HLTH 2023](https://giftcard.news/rewards-loyalty/all-digital-rewards-showcases-next-gen-wellness-incentives-at-hlth-2023-f435990e3348/)

The company’s September 2023 announcement put prepaid rewards, digital catalogues and programme reporting on its healthcare conference agenda.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2023 2 min 

[Gift Cards](https://giftcard.news/gift-cards/) News 

## [zendit: Digital Gift Card Distribution and Reseller Delivery](https://giftcard.news/gift-cards/digital-gift-card-market-sees-rapid-growth-with-60-of-purchased-gift-car-9439bbcbfee9/)

Zendit’s September 2023 overview explains digital gift codes, electronic distribution and the role of distributors in reseller programs.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) September 7, 2023 1 min 

[Payments & Technology](https://giftcard.news/payments-technology/) News 

## [Giftbit selects Marqeta for prepaid reward-card infrastructure](https://giftcard.news/payments-technology/giftbit-partners-with-marqeta-to-deliver-seamless-rewards-and-incentives-634372cdf6aa/)

The August 2023 partnership connected Giftbit’s reward experience with Marqeta’s issuing platform as prepaid choice became part of embedded finance.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) August 24, 2023 4 min 

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