Canonical URL: https://giftcard.news/company/fiserv/ --- description: News mentioning Fiserv, with the latest coverage from Gift Card News. title: Fiserv News | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. Fiserv # Fiserv News mentioning Fiserv, with the latest coverage from Gift Card News. [Research & Trends](https://giftcard.news/research-trends/) Analysis ## [What people want when they check a gift card balance](https://giftcard.news/research-trends/what-people-want-when-they-check-a-gift-card-balance/) Why do people check gift card balances? US survey data reveal demand for simpler checks, reasons balances stay unused, and the payment rules that shape the next step. [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 16, 2026 29 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ## [US Gift Card Market 2026: Growth, Digital Demand and B2B Distribution](https://giftcard.news/research-trends/us-gift-card-market-2026-growth-digital-demand-b2b-distribution/) The US gift card market is forecast to reach $246.91 billion in 2026\. Our research examines digital and physical demand, employer rewards, redemption economics and what issuing… [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 15, 2026 16 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [Gift Cards in Loyalty Programs: NeoCurrency Puts Early Redemption First](https://giftcard.news/gift-cards/neocurrency-recommends-using-gift-cards-in-loyalty-programs-to-boost-eng-37e37a62a4c3/) NeoCurrency’s Eric Thiegs recommends fast, small-value redemptions and a relevant mix of merchant gift cards and prepaid rewards. [Emma Carter](https://giftcard.news/author/emma-carter/) June 4, 2025 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [zendit: Digital Gift Card Distribution in Annual Incentive Plans](https://giftcard.news/gift-cards/annual-incentive-plans-with-gift-cards-can-help-recruit-and-retain-top-t-4ae68df511ff/) Zendit's guide explores how gift cards can help companies effectively recruit and retain top talent through annual incentive plans. [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 26, 2025 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ## [zendit: Gift Card Catalog Selection for Employee Recognition](https://giftcard.news/gift-cards/zendit-recommends-32-gift-cards-for-employees-and-provides-guidance-on-i-527b7276f218/) Zendit’s employee gifting guide covers prepaid, retail, dining, entertainment and travel rewards, alongside budgeting and digital distribution. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 30, 2025 2 min [Payments & Technology](https://giftcard.news/payments-technology/) News ## [MAP Promotes Finance and Card-Program Implementation Executives](https://giftcard.news/payments-technology/map-promotes-finance-and-card-program-implementation-executives-dcf18dc936ad/) Jeff Sims and Tim Bornemeier join MAP's executive leadership team with responsibility for finance, systems and credit union program implementations. [Suzie Elis](https://giftcard.news/author/suzie-elis/) February 16, 2023 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://giftcard.news/company/fiserv/#webpage","url":"https://giftcard.news/company/fiserv/","name":"Fiserv","description":"News mentioning Fiserv, with the latest coverage from Gift Card News.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"breadcrumb":{"@id":"https://giftcard.news/company/fiserv/#breadcrumbs"},"mainEntity":{"@id":"https://giftcard.news/company/fiserv/#items"},"about":{"@type":"Organization","@id":"https://giftcard.news/company/fiserv/#entity","name":"Fiserv","url":"https://giftcard.news/company/fiserv/"}},{"@type":"ItemList","@id":"https://giftcard.news/company/fiserv/#items","numberOfItems":6,"itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"Article","@id":"https://giftcard.news/research-trends/what-people-want-when-they-check-a-gift-card-balance/","url":"https://giftcard.news/research-trends/what-people-want-when-they-check-a-gift-card-balance/","name":"What people want when they check a gift card balance","datePublished":"2026-09-16T00:33:34.597Z"}},{"@type":"ListItem","position":2,"item":{"@type":"Article","@id":"https://giftcard.news/research-trends/us-gift-card-market-2026-growth-digital-demand-b2b-distribution/","url":"https://giftcard.news/research-trends/us-gift-card-market-2026-growth-digital-demand-b2b-distribution/","name":"US Gift Card Market 2026: Growth, Digital Demand and B2B Distribution","datePublished":"2026-09-15T10:46:04.580Z"}},{"@type":"ListItem","position":3,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/neocurrency-recommends-using-gift-cards-in-loyalty-programs-to-boost-eng-37e37a62a4c3/","url":"https://giftcard.news/gift-cards/neocurrency-recommends-using-gift-cards-in-loyalty-programs-to-boost-eng-37e37a62a4c3/","name":"Gift Cards in Loyalty Programs: NeoCurrency Puts Early Redemption First","datePublished":"2025-06-04T20:50:54.000Z"}},{"@type":"ListItem","position":4,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/annual-incentive-plans-with-gift-cards-can-help-recruit-and-retain-top-t-4ae68df511ff/","url":"https://giftcard.news/gift-cards/annual-incentive-plans-with-gift-cards-can-help-recruit-and-retain-top-t-4ae68df511ff/","name":"zendit: Digital Gift Card Distribution in Annual Incentive Plans","datePublished":"2025-02-26T07:55:13.000Z"}},{"@type":"ListItem","position":5,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/zendit-recommends-32-gift-cards-for-employees-and-provides-guidance-on-i-527b7276f218/","url":"https://giftcard.news/gift-cards/zendit-recommends-32-gift-cards-for-employees-and-provides-guidance-on-i-527b7276f218/","name":"zendit: Gift Card Catalog Selection for Employee Recognition","datePublished":"2025-01-30T12:48:59.000Z"}},{"@type":"ListItem","position":6,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/payments-technology/map-promotes-finance-and-card-program-implementation-executives-dcf18dc936ad/","url":"https://giftcard.news/payments-technology/map-promotes-finance-and-card-program-implementation-executives-dcf18dc936ad/","name":"MAP Promotes Finance and Card-Program Implementation Executives","datePublished":"2023-02-16T01:35:07.000Z"}}]},{"@type":"BreadcrumbList","@id":"https://giftcard.news/company/fiserv/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Fiserv","item":"https://giftcard.news/company/fiserv/"}]}]} ```