Canonical URL: https://giftcard.news/company/loyalty-marketing/ --- description: News mentioning Loyalty Marketing, with the latest coverage from Gift Card News. title: Loyalty Marketing News | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. Loyalty Marketing # Loyalty Marketing News mentioning Loyalty Marketing, with the latest coverage from Gift Card News. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Digico adds Ponta codes to its digital gift redemption choices](https://giftcard.news/rewards-loyalty/digico-ponta-point-code-digital-gift-redemption/) DIGITALIO added Ponta Point Code on September 29, connecting corporate and municipal gift recipients with another established loyalty currency. [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 29, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ## [Lawson enables Ponta points to pay for Google Play gift cards](https://giftcard.news/rewards-loyalty/lawson-ponta-google-play-gift-card-payments-april-2026/) Lawson’s Ponta-to-Google Play payment option connects a shared loyalty currency with digital content, while keeping the purchase inside its stores. 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