Canonical URL: https://giftcard.news/company/nielsen/

---
description: News mentioning Nielsen, with the latest coverage from Gift Card News.
title: Nielsen News | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

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# Nielsen

News mentioning Nielsen, with the latest coverage from Gift Card News.

[Industry Deals](https://giftcard.news/industry-deals/) News 

## [Virtual Incentives appoints Frank Kelly to lead research participant incentives](https://giftcard.news/industry-deals/virtual-incentives-appoints-frank-kelly-to-lead-its-insights-practice-17b311fc9ab1/)

The October 2023 hire supports reward distribution and participant incentive strategies for research clients, drawing on experience at Ipsos, Kantar and Nielsen.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) October 25, 2023 1 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

## [Virtual Incentives: Loyalty Reward Catalogs and Branded Messaging](https://giftcard.news/rewards-loyalty/virtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81/)

The provider’s 2017 loyalty guide draws on consumer research to discuss personalization and program identity.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) August 10, 2017 1 min

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