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---
description: The January 2025 guidance covers reward delivery, reminders and reporting for agencies running multiple client programmes.
title: TruCentive Details Gift Card Fulfillment Automation for Agencies
image: https://giftcard.news/images/social/v1/trucentive-details-gift-card-fulfillment-automation-agencies-13aaed3261660e88586d9eb9d2168a25.jpg
---

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# TruCentive Details Gift Card Fulfillment Automation for Agencies

The January 2025 guidance covers reward delivery, reminders and reporting for agencies running multiple client programmes.

By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 15, 2025 1 min read 

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 Photo: Source: trucentive.com 

[TruCentive](https://giftcard.news/company/trucentive/) described automated gift card, merchandise and payment fulfillment for agencies in guidance published on January 15, 2025\. Its examples covered marketing, research and customer acquisition campaigns, with delivery, reminders and reporting managed alongside client branding.

Its suggested workflows included sending rewards through email, SMS or [Microsoft](https://giftcard.news/company/microsoft/) Teams, tracking delivery and scheduling reminders. It also described reclaiming unclaimed delivery value at a specified point as part of programme administration.

For agencies managing several clients, TruCentive proposed using a common dashboard and connecting reward activity with existing CRM or marketing tools. It said bulk delivery could support larger recipient lists without an organiser tracking every send manually.

The company also discussed maintaining client branding across messages, reward selection and follow-ups. Recipient choice, including gift cards and branded merchandise, was part of its proposed campaign experience.

Reporting recommendations covered delivery success, redemption and recipient preferences. The article argued for reducing administrative work but did not provide a measured time saving or results from a named agency campaign.

## Sources and documents

ExpandCollapse 
* [Why Agencies Need Incentive Automation to Stay Competitive](https://trucentive.com/2025/01/15/why-agencies-need-incentive-automation-to-stay-competitive/?utm%5Fsource=giftcard.news) — trucentive.com

## In this article

### Companies

* [Microsoft](https://giftcard.news/company/microsoft/)
* [TruCentive](https://giftcard.news/company/trucentive/)

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![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) 

About the author

## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/)

Journalist — Payments, Security & PCI DSS

Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

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