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---
description: ADR’s September 2024 guide distinguishes network-branded, merchant-specific and reloadable rewards for clients, partners and sales teams.
title: All Digital Rewards compares prepaid formats for B2B loyalty programs
image: https://giftcard.news/images/social/v1/all-digital-rewards-compares-prepaid-formats-b2b-loyalty-programs-42a07f208fdc568e69fbb92714958276.jpg
---

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# All Digital Rewards compares prepaid formats for B2B loyalty programs

ADR’s September 2024 guide distinguishes network-branded, merchant-specific and reloadable rewards for clients, partners and sales teams.

By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 7, 2024 1 min read 

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 Photo: Source: alldigitalrewards.com 

[All Digital Rewards](https://giftcard.news/company/all-digital-rewards/) compared prepaid card formats for B2B loyalty programs in September 2024\. The provider described applications for retaining clients, recognising partners and rewarding employee or sales-team performance.

The guide separated network-branded prepaid cards from merchant-specific gift cards. It presented broader spending choice as a reason to select an open-loop product, while merchant restrictions could support a program designed to direct spending within a particular partner network.

Reloadable cards were discussed for ongoing incentives. Rather than supply a new card for each achievement, a suitable program could add value to an existing card when a participant earned another reward.

ADR also highlighted fixed reward values as an aid to cost control and customized branding as part of the recipient experience. The company argued these features could make rewards easier to administer and recognize, without providing a quantified comparison against competing incentive formats.

The recommended selection process began with the program’s objectives and audience, followed by choosing a card type and provider. ADR advised regular measurement and adjustment after launch, recognizing that recurring loyalty programs required more than the initial distribution of cards.

## Sources and documents

ExpandCollapse 
* [Guide to Prepaid Cards in B2B Loyalty Programs. Boost Engagement with Flexible Rewards](https://alldigitalrewards.com/blog/guide-to-prepaid-cards-in-b2b-loyalty-programs-boost-engagement-with-flexible-rewards/?utm%5Fsource=giftcard.news) — All Digital Rewards

## In this article

### Companies

* [All Digital Rewards](https://giftcard.news/company/all-digital-rewards/)

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![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) 

About the author

## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/)

Journalist — Payments, Security & PCI DSS

Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.

From reading to building

## Your next move in gift cards.

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