Canonical URL: https://giftcard.news/gift-cards/all-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5/ --- description: ADR’s September 2023 setup guide compares merchant-linked and open-loop rewards, physical and digital delivery, and recipient-friendly enrollment. title: All Digital Rewards covers card format and branding choices for prepaid programs image: https://giftcard.news/images/social/v1/all-digital-rewards-covers-card-format-branding-choices-prepaid-programs-a260c093a954d85b32382bc5688a4b33.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # All Digital Rewards covers card format and branding choices for prepaid programs ADR’s September 2023 setup guide compares merchant-linked and open-loop rewards, physical and digital delivery, and recipient-friendly enrollment. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 21, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Digital%20Rewards%20covers%20card%20format%20and%20branding%20choices%20for%20prepaid%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Digital%20Rewards%20covers%20card%20format%20and%20branding%20choices%20for%20prepaid%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![All Digital Rewards source artwork for All Digital Rewards covers card format and branding choices for prepaid programs](https://giftcard.news/images/variants/v1/all-digital-rewards-covers-card-format-branding-choices-prepaid-programs-source-artwork-w1280.webp) Photo: Source: alldigitalrewards.com [All Digital Rewards](https://giftcard.news/company/all-digital-rewards/) outlined the decisions involved in setting up a prepaid reward card program in September 2023\. The guidance covered customer incentives and employee recognition, with card choice linked to the business’s marketing and operational objectives. The company distinguished merchant-linked rewards from open-loop cards accepted through a payment network. A merchant-specific card directed spending towards a particular business or group, while an open-loop option offered broader choice subject to its program terms. Branding options included a company logo, colours and messaging. ADR also discussed physical and digital fulfilment, recommending that operators consider how recipients preferred to receive and access a reward rather than assume one delivery format suited everybody. The article proposed uses such as recognising employee achievements, performance competitions and customer loyalty activity. It positioned personalization as a way to make the recognition relevant to the individual receiving it. ADR cautioned that program design took time and that a complicated signup process could discourage participation. Its operational emphasis was on selecting the right product and presentation, then making the route from qualification to reward use straightforward. ## Sources and documents ExpandCollapse * [Things to Consider When Setting Up A Prepaid Card Program](https://alldigitalrewards.com/blog/want-to-step-up-your-prepaid-cards-you-need-to-read-this-first/?utm%5Fsource=giftcard.news) — All Digital Rewards ## In this article ### Companies * [All Digital Rewards](https://giftcard.news/company/all-digital-rewards/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Digital%20Rewards%20covers%20card%20format%20and%20branding%20choices%20for%20prepaid%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Digital%20Rewards%20covers%20card%20format%20and%20branding%20choices%20for%20prepaid%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-covers-card-format-and-branding-choices-for-prepai-3c3e9e659fb5%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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