Canonical URL: https://giftcard.news/gift-cards/all-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89/ --- description: ADR’s December 2015 commentary considers funded rewards, payment-network choice and company branding when planning customer promotions. title: All Digital Rewards discusses prepaid card branding in promotional programs image: https://giftcard.news/images/social/v1/all-digital-rewards-discusses-prepaid-card-branding-promotional-programs-77080bfd5ded8f7bbf9a4ee1169eec10.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # All Digital Rewards discusses prepaid card branding in promotional programs ADR’s December 2015 commentary considers funded rewards, payment-network choice and company branding when planning customer promotions. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) December 2, 2015 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Digital%20Rewards%20discusses%20prepaid%20card%20branding%20in%20promotional%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Digital%20Rewards%20discusses%20prepaid%20card%20branding%20in%20promotional%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![All Digital Rewards source artwork for All Digital Rewards discusses prepaid card branding in promotional programs](https://giftcard.news/images/variants/v1/all-digital-rewards-discusses-prepaid-card-branding-promotional-programs-source-artwork-w1280.webp) Photo: Source: alldigitalrewards.com [All Digital Rewards](https://giftcard.news/company/all-digital-rewards/) discussed prepaid cards as a promotional format in December 2015, looking ahead to customer incentive programs in 2016\. The provider linked the format with brand visibility and giving recipients control over a defined amount of reward value. The article covered physical cards and digital codes, and distinguished a reward associated with one retailer from a network-branded payment product. Its stated aim was to make the promotion straightforward for customers to use. Company branding was a central part of the argument. ADR said a branded card could continue to Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F) ## Sources and documents ExpandCollapse * [The Ultimate Secret Of Top Prepaid Card Promotions](https://alldigitalrewards.com/blog/the-ultimate-secret-of-top-prepaid-card-promotions/?utm%5Fsource=giftcard.news) — All Digital Rewards ## In this article ### Companies * [All Digital Rewards](https://giftcard.news/company/all-digital-rewards/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Digital%20Rewards%20discusses%20prepaid%20card%20branding%20in%20promotional%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Digital%20Rewards%20discusses%20prepaid%20card%20branding%20in%20promotional%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fall-digital-rewards-discusses-prepaid-card-branding-in-promotional-pro-90ead198eb89%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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