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---
description: How anatae, Lawson and BHN divide the business of experience gift cards, from retail activation to recipient choice and booking.
title: anatae experience gift cards launch at Lawson with BHN
image: https://giftcard.news/images/social/v1/anatae-brings-experience-gift-cards-lawson-stores-bhn-9c29cafb600a41dc19b707d7da624250.jpg
---

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# anatae brings experience gift cards to Lawson stores with BHN

anatae’s Lawson gift-card launch takes a young experience marketplace into convenience-store retail, with BHN connecting purchase and online redemption.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 23, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

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![anatae gift card beside photographs of a restaurant meal, hotel bedroom and wooden sauna, with Japanese promotional text.](https://giftcard.news/images/variants/v1/anatae-brings-experience-gift-cards-lawson-stores-bhn-card-beside-photographs-restaurant-2-w800.webp) 

 Official Lawson launch artwork for the anatae lodging and experience gift card. Photo: anatae / Lawson 

[anatae](https://giftcard.news/company/anatae/) began selling its experience gift card through participating [Lawson](https://giftcard.news/company/lawson/) stores on June 23, 2026\. ANATAE issues the card, Lawson provides the retail purchase channel, and [Blackhawk Network Japan](https://giftcard.news/company/blackhawk-network/) supports sale and activation. The recipient chooses the eventual experience through anatae.[ \[1\]](https://giftcard.news/gift-cards/anatae-bhn-lawson-experience-gift-cards-june-2026/#article-source-1)[ \[2\]](https://giftcard.news/gift-cards/anatae-bhn-lawson-experience-gift-cards-june-2026/#article-source-2)

## Retail flexibility and the online denomination schedule

Lawson’s launch notice specifies a variable-value card from ¥1,000 to ¥100,000\. By contrast, anatae’s direct product selector observed on October 19 displayed the four fixed face values below. This is a later online product snapshot, not evidence that Lawson sold four fixed denominations at launch.[ \[2\]](https://giftcard.news/gift-cards/anatae-bhn-lawson-experience-gift-cards-june-2026/#article-source-2)[ \[4\]](https://giftcard.news/gift-cards/anatae-bhn-lawson-experience-gift-cards-june-2026/#article-source-4)

The data behind the story 

### Face values shown in anatae’s online product selector

Four labelled face-value options on the issuer’s direct product page. These contextualize the separate variable-value card distributed through Lawson.

 Listed gift-card face value 

JPY

Tap or hover for details. All values are also available in the data table.

Source 

anatae direct product page, observed October 19, 2026

Snapshot of displayed online options, not Lawson fixed denominations, sales or a guarantee of checkout availability. The same page’s descriptive paragraph lists only the first three denominations; the chart follows the visible four-option selector. Delivery charges are excluded.

Show data tableHide data table 

Scroll left or right to see all columns 

__Face values shown in anatae’s online product selector (JPY)__
| Category        | Listed gift-card face value |
| --------------- | --------------------------- |
| ¥5,000 option   | 5,000 JPY                   |
| ¥10,000 option  | 10,000 JPY                  |
| ¥30,000 option  | 30,000 JPY                  |
| ¥100,000 option | 100,000 JPY                 |

The direct page’s descriptive copy lists only ¥5,000, ¥10,000 and ¥30,000, although its selector also displays ¥100,000\. Its physical-card instructions add ¥660 delivery and describe unused value

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## In this article

### Companies

* [Blackhawk Network](https://giftcard.news/company/blackhawk-network/)
* [Lawson](https://giftcard.news/company/lawson/)
* [anatae](https://giftcard.news/company/anatae/)

### Sources and documents

* [\[S01\] anatae and BHN retail distribution announcement, June 23, 2026](https://blackhawknetwork.com/jp-jp/pr%5FAnatae%5Flawson%5Fgiftcard%5F20260623?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Blackhawk Network
* [\[S02\] Lawson launch details and customer-use conditions, June 23, 2026](https://www.lawson.co.jp/lab/entertainment/art/1528787%5F5839.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Lawson
* [\[S03\] ANATAE company establishment and marketplace business](https://anatae.co.jp/info/company-profile?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — anatae
* [anatae direct gift-card product options, observed October 19, 2026](https://anatae.co.jp/products/anatae%5Fgiftcard?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — ANATAE

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

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