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---
description: A September 14 firsthand report documented anatae’s addition to the Japanese Android catalogue, with gift-ticket values from ¥1,000 to ¥50,000.
title: anatae gift cards appear in Google Play’s Japanese catalogue
image: https://giftcard.news/images/social/v1/anatae-gift-cards-appear-google-play-s-japanese-catalogue-1d2ff766f584d4e4d2a046b33aafcbea.jpg
---

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# anatae gift cards appear in Google Play’s Japanese catalogue

A September 14 firsthand report documented anatae’s addition to the Japanese Android catalogue, with gift-ticket values from ¥1,000 to ¥50,000.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

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![anatae gift tickets observed in Google Play in Japan on September 14, 2026, with displayed values from 1,000 to 50,000 yen. The observation date is not a confirmed rollout date.](https://giftcard.news/images/variants/v1/anatae-gift-cards-appear-google-play-s-japanese-catalogue-tickets-observed-japan-2-w1280.webp) 

 Jetstream documented the Japanese anatae listing on September 14\. The exact rollout day was not established. Photo: Gift Card News 

[anatae](https://giftcard.news/company/anatae/) gift cards have appeared in the Japanese Android [Google Play](https://giftcard.news/company/google/) catalogue, adding an experience-gifting brand to the store’s merchant-card selection. In a September 14 report, [Jetstream](https://giftcard.news/organization/jetstream/) writer Jun Ishii documented the addition with screenshots of the catalogue and anatae’s purchase page. He described the change as a mid-September expansion. [\[S01\]](#article-source-1)

The purchase-page screenshot clearly shows selectable amounts of ¥1,000, ¥2,000, ¥3,000, ¥5,000 and ¥10,000, with further choices extending beyond the visible area. Ishii reported that the addition brought the catalogue he observed to 13 brands. These observations do not establish an exhaustive denomination list or the first day on which every eligible account could buy the cards. [\[S01\]](#article-source-1)

## An experience balance sold through an app store

anatae sells gift value that recipients can use to choose experiences on its own service. Its product information describes options including dining, spas, beauty treatments and outdoor activities. Gift codes add value for experience purchases, and unused amounts can remain as an account balance. [\[S03\]](#article-source-3)

Google’s official guidance explains that third-party brand cards sold through Google Play are issued by the relevant merchant and redeemed with that issuer. The catalogue and available amounts depend on the buyer’s country. Customers can buy for themselves or deliver a digital card through a shared link or email. [\[S02\]](#article-source-2)

The five fully visible amount buttons illustrate how buyers could choose a budget within the observed Google Play listing. They are face values offered in that September 14 screenshot, not sales volumes or the complete range available to every account. The merchant's own storefront is a separate channel with its own product terms. [\[S01\]](#article-source-1)[\[S03\]](#article-source-3)

The data behind the story 

### Five face values visible in the anatae Google Play listing

Japan; fully visible choices in Jetstream's September 14, 2026 firsthand screenshot.

 JPY face value 

JPY face value

Tap or hover for details. All values are also available in the data table.

Source 

Jetstream original anatae purchase-page screenshot

Visible subset only. Further choices are cut off in the image; no universal minimum, maximum or current exhaustive schedule is claimed. These are offered denominations, not purchases or adoption. Direct-store values and delivery terms belong to a different channel.

Show data tableHide data table 

Scroll left or right to see all columns 

__Five face values visible in the anatae Google Play listing (JPY face value)__
| Category       | JPY face value        |
| -------------- | --------------------- |
| ¥1,000 option  | 1,000 JPY face value  |
| ¥2,000 option  | 2,000 JPY face value  |
| ¥3,000 option  | 3,000 JPY face value  |
| ¥5,000 option  | 5,000 JPY face value  |
| ¥10,000 option | 10,000 JPY face value |

That creates a discovery and purchase channel for anatae beyond its own storefront. Redemption stays with the experience provider, while the card is purchased within a familiar digital marketplace. Neither the report nor the official product information provides sales volume or commercial terms for the placement.

The payment boundaries also matter. Google says Play balances and Play Points cannot fund these purchases, and gift-card purchases normally do not earn Play Points. Merchant-specific redemption conditions still apply. [\[S02\]](#article-source-2)

The addition follows an earlier expansion that Ishii documented on September 7, when his catalogue contained 12 brands. anatae was absent from that earlier list. The September 14 observation concerns the new brand listing, rather than the initial launch of Google Play’s merchant gift-card feature. [\[S01\]](#article-source-1)[\[S04\]](#article-source-4)

## In this article

### Companies

* [Google](https://giftcard.news/company/google/)
* [anatae](https://giftcard.news/company/anatae/)

### Organizations

* [Jetstream](https://giftcard.news/organization/jetstream/)

### Sources and documents

* [\[S01\] Firsthand September 14 catalogue observation and original screenshots](https://jetstream.blog/2026/09/14/android-google-play-digital-gift-cards-expanded-mid-september-2026/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Jetstream / Jun Ishii
* [\[S02\] Official brand gift-card purchase, delivery and redemption guidance](https://support.google.com/googleplay/answer/16585331?hl=ja&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Google
* [\[S03\] Official anatae gift-card and experience-balance product information](https://anatae.co.jp/products/anatae%5Fgiftcard?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — ANATAE
* [\[S04\] Prior September 7 catalogue observation, used for chronology](https://jetstream.blog/2026/09/07/android-google-play-digital-gift-cards-expanded-early-september-2026/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Jetstream / Jun Ishii

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

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