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---
description: The October 1 ceremony in London recognised B4B Payments in the Excellence in Gift Cards category, following its September shortlist announcement.
title: B4B Payments wins gift card category at IMA Europe Awards 2025
image: https://giftcard.news/images/social/v1/b4b-payments-wins-gift-card-category-ima-europe-awards-2025-c7a0a15ef18b3e5024d907bf7a352086.jpg
---

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# B4B Payments wins gift card category at IMA Europe Awards 2025

The October 1 ceremony in London recognised B4B Payments in the Excellence in Gift Cards category, following its September shortlist announcement.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 1, 2025 2 min read 

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![B4B Payments supplied collage showing its team receiving the Excellence in Gift Cards award and the IMA Europe Awards 2025 stage.](https://giftcard.news/images/variants/v1/b4b-payments-wins-gift-card-category-ima-europe-awards-2025-supplied-collage-w1024.webp) 

 B4B Payments' official collage from the IMA Europe Awards 2025, including the gift cards award presentation. Photo: B4B Payments 

[B4B Payments](https://giftcard.news/company/b4b-payments/) won the Excellence in Gift Cards category at the [IMA Europe](https://giftcard.news/organization/ima-europe/) Awards 2025, held in London on October 1\. Its official announcement, first dated September 29, initially recorded the shortlist; a later update confirms the win and includes photographs from the ceremony. [\[S01\]](#article-source-1)[\[S03\]](#article-source-3)[\[S04\]](#article-source-4)

The [Incentive Marketing Association](https://giftcard.news/organization/incentive-marketing-association/) scheduled the winners announcement for October 1\. Fellow winner [360insights](https://giftcard.news/company/360insights/) separately confirms that the ceremony took place that day at Church House in London. The September 29 date on B4B Payments' page belongs to the nomination announcement, not the trophy presentation. [\[S03\]](#article-source-3)[\[S04\]](#article-source-4)

## Recognition for a business gift card programme

The award sits within IMA Europe's wider incentive and recognition programme. The association's current category description covers business-to-business gift card programmes, products and services, including retailer-run programmes and those managed by aggregators or agencies. That description explains the category's scope; it is not a substitute for the judges' assessment of the 2025 winning entry. [\[S02\]](#article-source-2)

B4B Payments attributed the result to its team and client partnerships. Its public winner update does not identify the precise entry, publish judging scores or supply transaction and redemption results. Those details should not be inferred from the category name alone. [\[S01\]](#article-source-1)

## What an award establishes

For industry buyers, an award can be a useful signal of recognition and a starting point for a closer look at a provider. It does not, on its own, establish the cost, suitability or measured performance of a particular card programme.

The confirmed development here is the 2025 category win. Claims about better retention, engagement or client results would need programme-level evidence beyond the company's announcement. Keeping that distinction clear makes the recognition more useful to readers evaluating the market.

## Sources and documents

ExpandCollapse 
* [\[S01\] September 29, 2025 shortlist announcement, subsequently updated with winner confirmation](https://www.b4bpayments.com/c/blog/b4b-payments-selected-as-a-finalist-for-the-ima-europe-awards?utm%5Fsource=giftcard.news) — B4B Payments
* [\[S02\] Current awards category descriptions, accessed September 2026](https://imaeurope.com/ima-europe-awards/?utm%5Fsource=giftcard.news) — IMA Europe
* [\[S03\] Organizer announcement: October 1, 2025 winners ceremony](https://www.incentivemarketing.org/LATAM/iCore/Events/Event%5Fdisplay.aspx?EventKey=AWARDS&utm%5Fsource=giftcard.news) — Incentive Marketing Association
* [\[S04\] Attendee confirmation that ceremony took place on October 1, 2025](https://www.360insights.com/blog/360insights-wins-excellence-award-at-ima-2025?utm%5Fsource=giftcard.news) — 360insights

## In this article

### Companies

* [360insights](https://giftcard.news/company/360insights/)
* [B4B Payments](https://giftcard.news/company/b4b-payments/)

### Organizations

* [IMA Europe](https://giftcard.news/organization/ima-europe/)
* [Incentive Marketing Association](https://giftcard.news/organization/incentive-marketing-association/)

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

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