Canonical URL: https://giftcard.news/gift-cards/branded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd/ --- description: The December 2023 rebrand also changed Rewards By GCOW to Branded Currency Rewards as the business described a broader service scope. title: GCOW adopts Branded Currency Solutions name image: https://giftcard.news/images/social/v1/gcow-adopts-branded-currency-solutions-name-4581ca0fdb088d31860b851ba3bbca25.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # GCOW adopts Branded Currency Solutions name The December 2023 rebrand also changed Rewards By GCOW to Branded Currency Rewards as the business described a broader service scope. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 6, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GCOW%20adopts%20Branded%20Currency%20Solutions%20name "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GCOW%20adopts%20Branded%20Currency%20Solutions%20name%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Branded Currency Solutions corporate wordmark](https://giftcard.news/images/variants/v1/gcow-adopts-branded-currency-solutions-name-corporate-wordmark-2-w1280.webp) Official Branded Currency Solutions identity, used to illustrate its change of name. Photo: Branded Currency Solutions [GCOW](https://giftcard.news/company/branded-currency-solutions/) announced on December 6, 2023 that it was adopting the name Branded Currency Solutions. Its [Rewards By GCOW](https://giftcard.news/company/branded-currency-rewards/) platform was also being renamed Branded Currency Rewards. [\[S01\]](#article-source-1) ## A name for a broader business The company said its work had expanded beyond its original mobile-gaming focus. That earlier proposition centred on a gift-card offerwall and the GCOW Marketplace. The new corporate name was intended to describe the wider range of services rather than only that starting point. [\[S01\]](#article-source-1) The company also said its offerwall platform had recently received a patent. The announcement did not provide a patent number or describe the claims, so it does not establish the scope of protection or make a comparison with competing products. [\[S01\]](#article-source-1) ## What changed for customers The announced change concerned corporate and platform names. The company said its service commitment would continue, but it disclosed no new price schedule, reward catalog, migration deadline or contractual change. [\[S01\]](#article-source-1) For partners, a rebrand creates a practical need to recognise the same supplier across documentation, integrations and customer communications. The important distinction is between a new name and a newly launched capability. This announcement documented the former while explaining the company’s broader positioning. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://brandedcurrencyrewards.com/blog/gcow-is-now-branded-currency-solutions?utm%5Fsource=giftcard.news) — brandedcurrencyrewards.com ## In this article ### Companies * [Branded Currency Rewards](https://giftcard.news/company/branded-currency-rewards/) * [Branded Currency Solutions](https://giftcard.news/company/branded-currency-solutions/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GCOW%20adopts%20Branded%20Currency%20Solutions%20name "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GCOW%20adopts%20Branded%20Currency%20Solutions%20name%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbranded-currency-solutions-rebrands-from-gcow-expands-services-1dabb30911cd%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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