Canonical URL: https://giftcard.news/gift-cards/buyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb/ --- description: The March 2019 anniversary retrospective describes Buyatab’s evolution from its first restaurant client to a team of more than 65 people. title: Buyatab marks ten years with a larger team and a broader digital gift card operation image: https://giftcard.news/images/social/v1/buyatab-marks-ten-years-larger-team-broader-digital-gift-card-operation-2dfda373c1085c2a0e19a073e37cb071.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Buyatab marks ten years with a larger team and a broader digital gift card operation The March 2019 anniversary retrospective describes Buyatab’s evolution from its first restaurant client to a team of more than 65 people. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 7, 2019 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20marks%20ten%20years%20with%20a%20larger%20team%20and%20a%20broader%20digital%20gift%20card%20operation "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20marks%20ten%20years%20with%20a%20larger%20team%20and%20a%20broader%20digital%20gift%20card%20operation%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Buyatab wordmark over a collage of team photographs and company events](https://giftcard.news/images/variants/v1/buyatab-marks-ten-years-larger-team-broader-digital-gift-card-operation-wordmark-w1280.webp) Official montage published for Buyatab’s tenth anniversary in March 2019. Photo: Buyatab [Buyatab](https://giftcard.news/company/buyatab/) marked its tenth anniversary on March 7, 2019, describing a digital gift card business that had grown to more than 65 employees. Founder and then chief executive [Matias Marquez](https://giftcard.news/person/matias-marquez/) used the anniversary to trace the company’s development from incorporation in 2009 to a wider merchant operation. [\[S01\]](#article-source-1) ## From a regional customer to a larger operation The retrospective identified [Mr. Mikes Steakhouse](https://giftcard.news/company/mr-mikes-steakhouse/) in British Columbia as Buyatab’s first regional customer. It described expansion from Canada into the United States and a move into a 10,000-square-foot office as the team grew. [\[S01\]](#article-source-1) Those details give the anniversary a different focus from a transaction announcement. They describe the people and operating footprint supporting digital gifting. The scale of a team or an office is not a measure of processing capacity, but it helps explain how a specialist service developed beyond its earliest merchant relationship. Scroll left or right to see all columns __From a regional customer to a larger operation__ | Milestone in the retrospective | Date or scope provided | | ------------------------------------------ | ---------------------------------------- | | Incorporation | 2009 | | First regional merchant customer | Mr. Mikes Steakhouse in British Columbia | | Team at the tenth anniversary | More than 65 employees | | Cloud migration highlighted by the company | 2018 | ## The infrastructure behind growth Buyatab highlighted its 2018 cloud migration and its recent combination with [Stored Value Solutions](https://giftcard.news/company/stored-value-solutions/). The anniversary article treated these as milestones in the company’s history rather than disclosing a further acquisition or a new product launch. [\[S01\]](#article-source-1) For a digital gift card provider, growth creates operational responsibilities alongside commercial opportunity. More merchant programmes mean more buying journeys, fulfilment rules and support needs to coordinate. A retrospective can show the direction of that development, while the actual quality of delivery has to be judged from service performance and merchant experience. ## A historical company account The article is a first-person account by the company’s founder. It does not disclose anniversary revenue, transaction volume or a revised financial forecast. [\[S01\]](#article-source-1) The employee figure therefore belongs to the March 2019 snapshot and should not be read as the company’s present headcount. The anniversary is a distinct point in Buyatab’s history: a decade after incorporation, the company described a larger organisation and an expanded market presence. Its recent ownership transaction provides context, while the story here is the operating business that had developed over those ten years. ## Sources and documents ExpandCollapse * [\[S01\] Ten-year anniversary retrospective, March 7, 2019](https://web.buyatab.com/blog/ten-years/?utm%5Fsource=giftcard.news) — Buyatab ## In this article ### Companies * [Buyatab](https://giftcard.news/company/buyatab/) * [Mr. Mikes Steakhouse](https://giftcard.news/company/mr-mikes-steakhouse/) * [Stored Value Solutions](https://giftcard.news/company/stored-value-solutions/) ### People * [Matias Marquez](https://giftcard.news/person/matias-marquez/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20marks%20ten%20years%20with%20a%20larger%20team%20and%20a%20broader%20digital%20gift%20card%20operation "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20marks%20ten%20years%20with%20a%20larger%20team%20and%20a%20broader%20digital%20gift%20card%20operation%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-celebrates-tenth-anniversary-and-acquisition-by-svs-8816806058cb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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