Canonical URL: https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/ --- description: Founder Matias Marquez was scheduled to join Hinda Incentives and National Gift Card on a panel about incentive-business growth. title: Buyatab to discuss digital gift card growth at IMA Summit 2018 image: https://giftcard.news/images/social/v1/buyatab-discuss-digital-gift-card-growth-ima-summit-2018-3c1a75b3db95299a4563e5d666f55599.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Buyatab to discuss digital gift card growth at IMA Summit 2018 Founder Matias Marquez was scheduled to join Hinda Incentives and National Gift Card on a panel about incentive-business growth. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 11, 2018 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20to%20discuss%20digital%20gift%20card%20growth%20at%20IMA%20Summit%202018 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20to%20discuss%20digital%20gift%20card%20growth%20at%20IMA%20Summit%202018%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Buyatab](https://giftcard.news/images/variants/v1/buyatab-discuss-digital-gift-card-growth-ima-summit-2018-w1200.webp) Photo: Source: web.buyatab.com [Buyatab](https://giftcard.news/company/buyatab/) announced on July 11, 2018 that founder [Matias Marquez](https://giftcard.news/person/matias-marquez/) would speak at the Incentive Marketing Association Summit in Newport Beach, California. The conference was scheduled for July 23–25. The panel would examine growth across digital gift cards, physical cards and merchandise-based incentives. Other announced speakers were [Hinda Incentives](https://giftcard.news/company/hinda-incentives/) president [Michael Donnelly](https://giftcard.news/person/michael-donnelly/) and [National Gift Card](https://giftcard.news/company/national-gift-card/) executive [Rick Rubin](https://giftcard.news/person/rick-rubin/). The planned discussion covered how the businesses defined success, measured growth and developed their positions in the incentive market. The July 11 release described a forthcoming session, not conclusions reached after the event. Buyatab's perspective came from its merchant gift card ecommerce operation, which supported online purchases and delivery by email or text. The company described clients in the United States, Canada and Europe and compatibility with [Apple Wallet](https://giftcard.news/company/apple/) and [Google Pay](https://giftcard.news/company/google/) within its wider technology. ## Sources and documents ExpandCollapse * [Buyatab to Present at Incentive Marketing Association Summit](https://web.buyatab.com/our-news/buyatab-to-present-at-incentive-marketing-association-summit/?utm%5Fsource=giftcard.news) — web.buyatab.com ## In this article ### Companies * [Apple](https://giftcard.news/company/apple/) * [Buyatab](https://giftcard.news/company/buyatab/) * [Google](https://giftcard.news/company/google/) * [Hinda Incentives](https://giftcard.news/company/hinda-incentives/) * [National Gift Card](https://giftcard.news/company/national-gift-card/) ### People * [Matias Marquez](https://giftcard.news/person/matias-marquez/) * [Michael Donnelly](https://giftcard.news/person/michael-donnelly/) * [Rick Rubin](https://giftcard.news/person/rick-rubin/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20to%20discuss%20digital%20gift%20card%20growth%20at%20IMA%20Summit%202018 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20to%20discuss%20digital%20gift%20card%20growth%20at%20IMA%20Summit%202018%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp","contentUrl":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp","width":1200,"height":800,"@id":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#article","url":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/","headline":"Buyatab to discuss digital gift card growth at IMA Summit 2018","description":"Founder Matias Marquez was scheduled to join Hinda Incentives and National Gift Card on a panel about incentive-business growth.","datePublished":"2018-07-11T00:00:00.000Z","dateModified":"2018-07-11T00:00:00.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp","contentUrl":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp","width":1200,"height":800,"@id":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp#image"}],"articleSection":"Gift Cards","keywords":["Apple","Buyatab","Google","Hinda Incentives","Matias Marquez","Michael Donnelly","National Gift Card","Rick Rubin"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/apple/#entity","name":"Apple","url":"https://giftcard.news/company/apple/"},{"@type":"Organization","@id":"https://giftcard.news/company/buyatab/#entity","name":"Buyatab","url":"https://giftcard.news/company/buyatab/"},{"@type":"Organization","@id":"https://giftcard.news/company/google/#entity","name":"Google","url":"https://giftcard.news/company/google/"},{"@type":"Organization","@id":"https://giftcard.news/company/hinda-incentives/#entity","name":"Hinda Incentives","url":"https://giftcard.news/company/hinda-incentives/"},{"@type":"Person","@id":"https://giftcard.news/person/matias-marquez/#entity","name":"Matias Marquez","url":"https://giftcard.news/person/matias-marquez/"},{"@type":"Person","@id":"https://giftcard.news/person/michael-donnelly/#entity","name":"Michael Donnelly","url":"https://giftcard.news/person/michael-donnelly/"},{"@type":"Organization","@id":"https://giftcard.news/company/national-gift-card/#entity","name":"National Gift Card","url":"https://giftcard.news/company/national-gift-card/"},{"@type":"Person","@id":"https://giftcard.news/person/rick-rubin/#entity","name":"Rick Rubin","url":"https://giftcard.news/person/rick-rubin/"}],"wordCount":135,"citation":["https://web.buyatab.com/our-news/buyatab-to-present-at-incentive-marketing-association-summit/"],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#webpage","url":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/","name":"Buyatab to discuss digital gift card growth at IMA Summit 2018","description":"Founder Matias Marquez was scheduled to join Hinda Incentives and National Gift Card on a panel about incentive-business growth.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#article"},"breadcrumb":{"@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/buyatab-discuss-digital-gift-card-growth-ima-summit-2018.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Gift Cards","item":"https://giftcard.news/gift-cards/"},{"@type":"ListItem","position":3,"name":"Buyatab to discuss digital gift card growth at IMA Summit 2018","item":"https://giftcard.news/gift-cards/buyatab-to-present-at-incentive-marketing-association-summit-e2aa0f152bbf/"}]}]} ```