Canonical URL: https://giftcard.news/gift-cards/buyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589/ --- description: Buyatab founder and COO Matias Marquez will speak at the Incentive Marketing Association Summit on the impact of technology on the gift card industry. title: Buyatab to Present on Technology's Impact on the Gift Card Industry at Incentive Marketing Association Summit image: https://giftcard.news/images/social/v1/buyatab-present-technology-s-impact-gift-card-industry-incentive-marketing-association-summit-27daec90b3898d65d666545e377d9702.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) 3. Buyatab to Present on Technology's Impact on the Gift Card Industry at Incentive Marketing Association Summit [Gift Cards](https://giftcard.news/gift-cards/) News # Buyatab to Present on Technology's Impact on the Gift Card Industry at Incentive Marketing Association Summit Buyatab founder and COO Matias Marquez will speak at the Incentive Marketing Association Summit on the impact of technology on the gift card industry. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) Published: July 14, 2017 at 12:00 AM 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20to%20Present%20on%20Technology's%20Impact%20on%20the%20Gift%20Card%20Industry%20at%20Incentive%20Marketing%20Association%20Summit "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20to%20Present%20on%20Technology's%20Impact%20on%20the%20Gift%20Card%20Industry%20at%20Incentive%20Marketing%20Association%20Summit%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") According to a press release published on July 14, 2017, at https://web.[buyatab](https://giftcard.news/company/buyatab/).com/our-news/1641/, Buyatab Online Inc. has been selected to present at the Incentive Marketing Association Summit, which took place in Orlando, Florida, from July 24 to 26\. The company's founder and COO, [Matias Marquez](https://giftcard.news/person/matias-marquez/), was scheduled to speak on the topic of the impact of technology on the gift card industry. The Incentive Marketing Association is an organization that comprises companies that are leaders in the $90 billion incentive industry. The IMA Summit aims to connect and educate attendees through a series of speaker presentations, education sessions, and networking activities. This year's speaker sessions included topics such as social media, technology, consumer incentives, and other timely industry trends. Marquez's presentation was scheduled to take place at 4:00 pm on Tuesday, July 25, and was expected to discuss how technology is changing the gift card industry, including the evolution of gift cards and what's to come in the future. For more information or to view the full agenda, attendees could visit http://www.incentivemarketing.org/page/SummitHome. Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium and large-sized businesses. The company provides a seamless solution for gift cards to be purchased from a merchant's online properties and delivered to recipients via email or text message, leveraging the rapid growth in mobile device and social media use. Buyatab's technology has full compatibility with mobile wallets such as [Apple Wallet](https://giftcard.news/company/apple/) and [Google Pay](https://giftcard.news/company/google/). With clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotel, and others. The Incentive Marketing Association Summit featured keynote speakers from the reigning world champion [Chicago Cubs](https://giftcard.news/company/chicago-cubs/) and The Walt [Disney](https://giftcard.news/company/disney/) Company, in addition to Marquez's presentation on the gift card industry. The summit provided a platform for attendees to learn about the latest trends and technologies in the incentive industry. Buyatab's participation in the Incentive Marketing Association Summit highlighted the company's expertise in the gift card industry and its commitment to providing innovative solutions for businesses. The company's technology and services are designed to help merchants navigate the rapidly evolving gift card landscape. The gift card industry is expected to continue growing, driven by the increasing adoption of digital gift cards and the rising demand for convenient and flexible payment solutions. As a leading provider of online gift card infrastructure solutions, Buyatab is well-positioned to support the growth of the industry and provide businesses with the tools they need to succeed. ## Sources and documents ExpandCollapse * [Matias Marquez to Speak at the Incentive Marketing Association Summit](https://web.buyatab.com/our-news/1641/?utm%5Fsource=giftcard.news) — web.buyatab.com ## In this article ### Companies * [Apple](https://giftcard.news/company/apple/) * [Buyatab](https://giftcard.news/company/buyatab/) * [Chicago Cubs](https://giftcard.news/company/chicago-cubs/) * [Disney](https://giftcard.news/company/disney/) * [Google](https://giftcard.news/company/google/) ### People * [Matias Marquez](https://giftcard.news/person/matias-marquez/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Buyatab%20to%20Present%20on%20Technology's%20Impact%20on%20the%20Gift%20Card%20Industry%20at%20Incentive%20Marketing%20Association%20Summit "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Buyatab%20to%20Present%20on%20Technology's%20Impact%20on%20the%20Gift%20Card%20Industry%20at%20Incentive%20Marketing%20Association%20Summit%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fbuyatab-to-present-on-technology-s-impact-on-the-gift-card-industry-at-i-53f1011d6589%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [World Vision launches 2026 gift catalog with artisan-made donor gifts](https://giftcard.news/gift-cards/world-vision-launches-2026-gift-catalog-with-artisan-made-donor-gifts-206e00e3a8ae/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial 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