Canonical URL: https://giftcard.news/gift-cards/daegu-local-card-issuance-branch-allocation/ --- description: A KRW100 billion Daeguro Pay issue combines discounted purchases with a branch allocation and an additional cashback incentive at designated businesses. title: Daegu reserves 30% of local-card issuance for branch buyers image: https://giftcard.news/images/social/v1/daegu-reserves-30-local-card-issuance-branch-buyers-4144b0163f772d5a7c1137ffabeed8a0.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Daegu reserves 30% of local-card issuance for branch buyers A KRW100 billion Daeguro Pay issue combines discounted purchases with a branch allocation and an additional cashback incentive at designated businesses. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 10, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Daegu+reserves+30%25+of+local-card+issuance+for+branch+buyers&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Daegu+reserves+30%25+of+local-card+issuance+for+branch+buyers+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![A customer holds a payment card at a restaurant checkout](https://giftcard.news/images/variants/v1/daegu-reserves-30-local-card-issuance-branch-buyers-customer-holds-payment-restaurant-w1280.webp) Illustrative card payment scene. The photograph does not depict Daeguro Pay cards or merchants in Daegu. Photo: SpotOn / Unsplash Daegu reserved 30% of its KRW100 billion autumn Daeguro Pay issue for purchases through iM Bank branches. The city announced the issue in its September 10, 2026 economic package, then set out the operating arrangements on September 14 ahead of the September 21 sales launch. ## A separate branch allocation and a common opening time The split assigned KRW30 billion to branches and KRW70 billion to the mobile app. Daegu described the separate branch reserve as a way to protect access for older people and other residents less comfortable with digital services. The allocation was not restricted to older buyers: the city later confirmed that anyone still seeking to load a card could use the available branch route. The data behind the story ### Daegu split the autumn issue between online and branch channels Of the KRW100 billion autumn issue, KRW70 billion was assigned to online sales and KRW30 billion to iM Bank branches. Allocated voucher face value KRW billion Tap or hover for details. All values are also available in the data table. Sources Daegu operating announcement, September 14, 2026; Daegu follow-up, October 7, 2026 These are channel allocations of voucher value, not subsidy expenditure or merchant sales. Show data tableHide data table Scroll left or right to see all columns __Daegu split the autumn issue between online and branch channels (KRW billion)__ | Category | Allocated voucher face value | | ------------- | ---------------------------- | | Online app | 70 KRW billion | | Bank branches | 30 KRW billion | Online and branch sales both opened at 09:00, replacing the app’s previous 00:15 opening. The purchase discount was 10%, with an individual monthly purchase limit of KRW300,000\. iM Bank’s current product guide likewise states a KRW300,000 monthly loading limit and up to KRW30,000 in purchase discounts, while noting that city policy can change these terms. A separate incentive returns 5% of Daeguro Pay spending at designated Good Price businesses. Daegu counted 615 such businesses in its September announcement and said in October that the additional cashback would continue through year-end. The purchase discount and merchant-specific cashback arise at different stages; the extra reward does not apply to every payment across the network. ## The branch allocation remained available after online sales ended The city’s October 7 update reported that the online allocation had been exhausted, while approximately KRW17 billion of the branch allocation had been loaded and KRW13 billion remained available. This establishes that branch availability persisted after online sales ended. It does not establish how the benefit was distributed by age or whether the reserve caused additional merchant revenue. The data behind the story ### About KRW13 billion remained in the branch allocation on October 7 Daegu reported approximately KRW17 billion loaded through branches and KRW13 billion still available out of the KRW30 billion branch allocation. Voucher face value KRW billion Tap or hover for details. All values are also available in the data table. Source Daegu city update, October 7, 2026 Rounded administrative figures as of October 7, 2026\. They measure loaded voucher value and available issuance, not redemption at merchants or availability on a later date. Show data tableHide data table Scroll left or right to see all columns __About KRW13 billion remained in the branch allocation on October 7 (KRW billion)__ | Category | Voucher face value | | --------------------------- | ------------------ | | Already loaded at branches | 17 KRW billion | | Remaining branch allocation | 13 KRW billion | Contemporaneous reporting adds detail to the launch. Maeil reported KRW62 billion loaded in the first four hours on September 21, alongside app queues and mixed reactions to the 09:00 opening. Its interviews describe individual experiences, not a representative survey of convenience. Yeongnam reported that the online allocation ran out at about 11:30 on September 22; at 14:00 that day, branch loading stood at KRW10 billion, with KRW20 billion remaining. The October city figures provide a later snapshot of that same branch allocation. iM Bank’s guide permits use by people aged at least 14, including visitors to Daegu, and distinguishes mobile-card issuance through the iM# app from physical-card issuance at branches. Branch loading requires identification and the card. The published loading totals show demand for discounted stored value; they do not show when the balances were spent, how much was left unused or the net economic effect of the programme. ## In this article ### Organizations * [Daegu Metropolitan City](https://giftcard.news/organization/daegu-metropolitan-city/) ### Sources and documents * [\[S01\] Original primary announcement](https://info.daegu.go.kr/newshome/mtnmain.php?mtnkey=articleview&mkey=scatelist&mkey2=26&aid=278733&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Daegu Metropolitan City * [\[S02\] Primary operating context](https://info.daegu.go.kr/newshome/mtnmain.php?mtnkey=articleview&mkey=scatelist&mkey2=26&aid=278803&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Daegu Metropolitan City * [City update on remaining branch allocation](https://info.daegu.go.kr/newshome/mtnmain.php?mtnkey=articleview&mkey=scatelist&mkey2=2&aid=279161&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Daegu Metropolitan City * [Daeguro Pay product and loading guide](https://m.imbank.co.kr/pps%5Febz%5Fnims%5Fprd%5Fdtl%5F0001.act?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — iM Bank * [Independent launch-day reporting and user interviews](https://www.imaeil.com/page/view/2026092116001430216?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Maeil Shinmun * [Independent report of online sell-out and branch loading](https://www.yeongnam.com/web/view.php?key=20260922020170260&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Yeongnam Ilbo Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Daegu+reserves+30%25+of+local-card+issuance+for+branch+buyers&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Daegu+reserves+30%25+of+local-card+issuance+for+branch+buyers+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdaegu-local-card-issuance-branch-allocation%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [La Quinta opens a second local gift-card round with a 50% match](https://giftcard.news/gift-cards/la-quinta-second-local-gift-card-match-holiday-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) November 1, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Plano plans a second holiday gift-card bonus round](https://giftcard.news/gift-cards/plano-downtown-holiday-gift-card-bonus-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 29, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Lakewood launches community gift card with a 50% city bonus](https://giftcard.news/gift-cards/lakewood-community-gift-card-city-bonus-launch/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 28, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/daegu-reserves-30-local-card-issuance-branch-buyers-customer-holds-payment-restaurant.webp","contentUrl":"https://giftcard.news/images/daegu-reserves-30-local-card-issuance-branch-buyers-customer-holds-payment-restaurant.webp","width":1920,"height":1440,"caption":"Illustrative card payment scene. 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