Canonical URL: https://giftcard.news/gift-cards/diggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79/ --- description: Diggecard has partnered with LEGO Retail to deliver a global B2B eGift Card programme, which has seen significant success since its launch in Q3 2023. title: LEGO B2B Gift Card Programme Reaches 30 Markets, Diggecard Reports image: https://giftcard.news/images/social/v1/lego-b2b-gift-card-programme-reaches-30-markets-diggecard-reports-b32d03a7ddc584628ed7a57b152289ce.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # LEGO B2B Gift Card Programme Reaches 30 Markets, Diggecard Reports Diggecard has partnered with LEGO Retail to deliver a global B2B eGift Card programme, which has seen significant success since its launch in Q3 2023. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 24, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=LEGO%20B2B%20Gift%20Card%20Programme%20Reaches%2030%20Markets%2C%20Diggecard%20Reports "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=LEGO%20B2B%20Gift%20Card%20Programme%20Reaches%2030%20Markets%2C%20Diggecard%20Reports%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Diggecard and LEGO Retail Partner to Deliver Successful Global B2B eGift Card Programme](https://giftcard.news/images/variants/v1/lego-b2b-gift-card-programme-reaches-30-markets-diggecard-reports-source-image-w1093.webp) Photo: Source: diggecard.com [LEGO Retail](https://giftcard.news/company/lego-retail/)'s B2B eGift card programme reached 30 countries after an initial three-market launch in the third quarter of 2023, according to a [Diggecard](https://giftcard.news/company/diggecard/) case study published on September 24, 2024\. Diggecard manages the programme's gift card sales and fulfilment as a white-label partner. Diggecard says the UK, Denmark and Germany went live within two weeks. Following that initial launch, the companies brought 27 additional markets forward into the fourth quarter of 2023\. More than 45 aggregator and agency customers had been onboarded by year-end, and Diggecard reported revenue at 12 times the programme's initial 2023 forecast. The company reported a 200% increase in clients buying LEGO eGift cards during the first six months of 2024, with sales in all 30 countries and the UK and Germany the strongest territories. It attributes that growth to the LEGO brand and its relationships with gift card buyers. Diggecard said the case study contributed substantially to its Best B2B Product or Service award at the 2024 GCVA Hall of Fame awards. The programme was designed for multiple currencies and languages, with sales through LEGO Retail-approved channels. [Kim Dinan](https://giftcard.news/person/kim-dinan/), Head of Global Gift Cards for LEGO Retail, has endorsed the partnership, stating that LEGO Retail trusts Diggecard with their B2B eGift Card programme and is impressed by their collaborative, expert, and transparent approach. The partnership has created a strong foundation upon which to continue to build sales growth. The LEGO brand has a long history, dating back to 1932 when it was founded by [Ole Kirk Kristiansen](https://giftcard.news/person/ole-kirk-kristiansen/). The company is still owned by the Kirk Kristiansen family and is one of the world's leading manufacturers of play materials. The name 'LEGO' is an abbreviation of the two Danish words 'leg godt', meaning 'play well', which reflects the company's ideal. ## Sources and documents ExpandCollapse * [LEGO® Retail](https://diggecard.com/lego-retails-global-egift-card-programme/?utm%5Fsource=giftcard.news) — diggecard.com ## In this article ### Companies * [Diggecard](https://giftcard.news/company/diggecard/) * [LEGO Retail](https://giftcard.news/company/lego-retail/) ### People * [Kim Dinan](https://giftcard.news/person/kim-dinan/) * [Ole Kirk Kristiansen](https://giftcard.news/person/ole-kirk-kristiansen/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=LEGO%20B2B%20Gift%20Card%20Programme%20Reaches%2030%20Markets%2C%20Diggecard%20Reports "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=LEGO%20B2B%20Gift%20Card%20Programme%20Reaches%2030%20Markets%2C%20Diggecard%20Reports%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-and-lego-retail-partner-to-deliver-successful-global-b2b-egift-f7e05bf1de79%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) 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