Canonical URL: https://giftcard.news/gift-cards/diggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2/ --- description: Diggecard’s November 2021 update describes restaurant gift card sales, redemption and B2B distribution across Norway and the UK. title: Diggecard brings hospitality gift card platform to UK restaurant trade event image: https://giftcard.news/images/social/v1/diggecard-brings-hospitality-gift-card-platform-uk-restaurant-trade-event-80d4f1604530f82d353097a120dcc801.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) 3. Diggecard brings hospitality gift card platform to UK restaurant trade event [Gift Cards](https://giftcard.news/gift-cards/) News # Diggecard brings hospitality gift card platform to UK restaurant trade event Diggecard’s November 2021 update describes restaurant gift card sales, redemption and B2B distribution across Norway and the UK. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Published: November 4, 2021 at 03:53 PM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20brings%20hospitality%20gift%20card%20platform%20to%20UK%20restaurant%20trade%20event "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20brings%20hospitality%20gift%20card%20platform%20to%20UK%20restaurant%20trade%20event%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Diggecard source illustration for Diggecard brings hospitality gift card platform to UK restaurant trade event](https://giftcard.news/images/variants/v1/diggecard-brings-hospitality-gift-card-platform-uk-restaurant-trade-event-source-illustration-w1093.webp) Photo: Source: diggecard.com [Diggecard](https://giftcard.news/company/diggecard/) presented its gift card platform to UK restaurant and bar operators at Restaurant and Bar Tech Live in London, according to a company update dated November 4, 2021. The company said more than 200 hospitality brands in Norway were using its platform. Functions included selling digital gift cards, creating branded designs, managing redemption and reporting on sales. Examples named in the update included [Sumo Restaurants](https://giftcard.news/company/sumo-restaurants/), the Ulriken643 attraction and Skyskraperen restaurant in Bergen, and the Michelin-starred [Renaa](https://giftcard.news/company/renaa/) restaurant. Diggecard cited customer accounts of easier administration and additional sales channels, without publishing a common performance measure across those businesses. In the UK, it described managing elements of [Azzurri Group](https://giftcard.news/company/azzurri-group/)’s gift card program for [Zizzi](https://giftcard.news/company/zizzi/) and [Ask Italian](https://giftcard.news/company/ask-italian/). That arrangement illustrated a more customized service for larger hospitality operators alongside the standard platform. Diggecard also promoted B2B distribution through its Gift Card Marketplace and other business sales channels. The company’s pitch to hospitality brands was to connect consumer gift card sales with demand from organizations purchasing rewards, incentives and promotional gifts. ## Sources and documents ExpandCollapse * [Grow your business with gift cards](https://diggecard.com/grow-your-business-with-gift-cards/?utm%5Fsource=giftcard.news) — Diggecard ## In this article ### Companies * [ASK Italian](https://giftcard.news/company/ask-italian/) * [Azzurri Group](https://giftcard.news/company/azzurri-group/) * [Diggecard](https://giftcard.news/company/diggecard/) * [Renaa](https://giftcard.news/company/renaa/) * [Sumo Restaurants](https://giftcard.news/company/sumo-restaurants/) * [Zizzi](https://giftcard.news/company/zizzi/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20brings%20hospitality%20gift%20card%20platform%20to%20UK%20restaurant%20trade%20event "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20brings%20hospitality%20gift%20card%20platform%20to%20UK%20restaurant%20trade%20event%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-brings-hospitality-gift-card-platform-to-uk-restaurant-trade-event-3d72b85c4ab2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [World Vision launches 2026 gift catalog with artisan-made donor gifts](https://giftcard.news/gift-cards/world-vision-launches-2026-gift-catalog-with-artisan-made-donor-gifts-206e00e3a8ae/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Daniel Brooks editorial 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