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---
description: The Body Shop case study covers online gift card sales, international rollout and corporate distribution, including later updates to the original February 2021 account.
title: Diggecard details The Body Shop's online and B2B gift card expansion
image: https://giftcard.news/images/social/v1/diggecard-details-body-shop-s-online-b2b-gift-card-expansion-48f779ee9ad81a8fa79ed28751a4a676.jpg
---

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# Diggecard details The Body Shop's online and B2B gift card expansion

The Body Shop case study covers online gift card sales, international rollout and corporate distribution, including later updates to the original February 2021 account.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 24, 2021 2 min read 

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 Photo: Source: diggecard.com 

[Diggecard](https://giftcard.news/company/diggecard/) has described how [The Body Shop](https://giftcard.news/company/the-body-shop/) expanded its gift card program from physical retail into online consumer sales and corporate distribution. The case study was originally published on February 24, 2021, and the source account includes subsequent developments through January 2023.

The partnership introduced expanded channels in 2018\. Diggecard managed physical and digital online sales, delivery to consumers, and B2B sales, marketing and fulfillment. Before that expansion, the source says The Body Shop was not selling gift cards from its websites in European markets.

A UK replatforming in early 2020 added personalized messaging and scheduled digital delivery. Diggecard reported a 300% increase in sales in 2020, linking the result to the improved online customer experience.

The program reached France, Germany and the Netherlands in 2020\. The source's later update records expansion

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## Sources and documents

ExpandCollapse 
* [The Body Shop](https://diggecard.com/the-body-shop/?utm%5Fsource=giftcard.news) — diggecard.com

## In this article

### Companies

* [Diggecard](https://giftcard.news/company/diggecard/)
* [The Body Shop](https://giftcard.news/company/the-body-shop/)

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About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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