Canonical URL: https://giftcard.news/gift-cards/diggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786/ --- description: Diggecard maps ten business buyer segments for gift cards, citing UK B2B sales growth of 10% in the second half of 2023. title: Diggecard Identifies Key Sectors for B2B Gift Card Sales Growth image: https://giftcard.news/images/social/v1/diggecard-identifies-key-sectors-b2b-gift-card-sales-growth-46782a314b22354b4f38823df98da63b.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) 3. Diggecard Identifies Key Sectors for B2B Gift Card Sales Growth [Gift Cards](https://giftcard.news/gift-cards/) News # Diggecard Identifies Key Sectors for B2B Gift Card Sales Growth Diggecard maps ten business buyer segments for gift cards, citing UK B2B sales growth of 10% in the second half of 2023. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) Published: June 10, 2024 at 10:16 AM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20Identifies%20Key%20Sectors%20for%20B2B%20Gift%20Card%20Sales%20Growth "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20Identifies%20Key%20Sectors%20for%20B2B%20Gift%20Card%20Sales%20Growth%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Diggecard Identifies Key Sectors for B2B Gift Card Sales Growth](https://giftcard.news/images/variants/v1/diggecard-identifies-key-sectors-b2b-gift-card-sales-growth-source-image-w1280.webp) Photo: Source: diggecard.com [Diggecard](https://giftcard.news/company/diggecard/) has mapped ten business buyer segments that brands can target to expand gift card distribution. Its June 2024 guide cites [KPMG](https://giftcard.news/company/kpmg/) and GCVA reporting that UK B2B gift card sales grew by 10% in the second half of 2023. The company said business customers accounted for approximately 60% of UK gift card sales. It recommends examining the different purposes behind those purchases rather than treating B2B as one uniform channel. Employee rewards, customer acquisition and loyalty are among the principal uses. Gift cards can recognize a milestone, accompany a new subscription, reward a referral or provide an option when loyalty points are redeemed. Diggecard also identifies membership benefits, research participation and compensation as buyer categories. Other channels include promotional agencies, physical and online gift card malls, and employee benefit programs offering discounted cards. Channel incentives and government programs complete the list. The guide describes these as ways to distribute gift cards through organizations seeking to encourage an action or deliver a defined benefit. Diggecard says its buyer network spans those sectors and can connect participating brands with relevant programs. The article includes [LEGO](https://giftcard.news/company/lego/)’s endorsement of the provider’s B2B relationship and distribution reach. ## Sources and documents ExpandCollapse * [What are the key sectors to achieve B2B gift card sales?](https://diggecard.com/b2b-gift-card-sales-key-sectors/?utm%5Fsource=giftcard.news) — diggecard.com ## In this article ### Companies * [Diggecard](https://giftcard.news/company/diggecard/) * [KPMG](https://giftcard.news/company/kpmg/) * [LEGO](https://giftcard.news/company/lego/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20Identifies%20Key%20Sectors%20for%20B2B%20Gift%20Card%20Sales%20Growth "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20Identifies%20Key%20Sectors%20for%20B2B%20Gift%20Card%20Sales%20Growth%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-identifies-key-sectors-for-b2b-gift-card-sales-growth-f3b660d78786%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [World Vision launches 2026 gift catalog with artisan-made donor gifts](https://giftcard.news/gift-cards/world-vision-launches-2026-gift-catalog-with-artisan-made-donor-gifts-206e00e3a8ae/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Maya Bennett editorial 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