Canonical URL: https://giftcard.news/gift-cards/diggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017/ --- description: Diggecard’s June 2020 guide describes a private gift card shop that businesses can add to customer, member or employee benefits. title: Diggecard outlines gift card marketplace access for loyalty programs image: https://giftcard.news/images/social/v1/diggecard-outlines-gift-card-marketplace-access-loyalty-programs-5aeab8727ab556fe77a635f967bc3c80.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Diggecard outlines gift card marketplace access for loyalty programs Diggecard’s June 2020 guide describes a private gift card shop that businesses can add to customer, member or employee benefits. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 2, 2020 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20outlines%20gift%20card%20marketplace%20access%20for%20loyalty%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20outlines%20gift%20card%20marketplace%20access%20for%20loyalty%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Diggecard source illustration for Diggecard outlines gift card marketplace access for loyalty programs](https://giftcard.news/images/variants/v1/diggecard-outlines-gift-card-marketplace-access-loyalty-programs-source-illustration-w1280.webp) Photo: Source: diggecard.com [Diggecard](https://giftcard.news/company/diggecard/) described its Gift Card Marketplace as an option for businesses revisiting loyalty programs during the early months of the COVID-19 pandemic. In a June 2, 2020 article, the company discussed customers accepting vouchers, deferring bookings and buying gift cards to support businesses affected by closures. It argued that a lasting loyalty offering would also need to provide recognizable value. Its marketplace could be added to an existing website or operated as a separate microsite. Customers, employees or members would receive access to a private online gift card shop, according to the provider. The selection described covered supermarkets, fashion, electrical goods, homeware, leisure and multiretailer cards. Diggecard presented savings on familiar brands as the benefit offered to participating users. The article cited [Anytime Fitness](https://giftcard.news/company/anytime-fitness/) as an example of incorporating the marketplace into a member benefits program. The June 2020 account focused on access and value within a loyalty offering, with the platform acting as the gift card distribution component. ## Sources and documents ExpandCollapse * [Customer loyalty programmes are more important than ever](https://diggecard.com/customer-loyalty-programmes-are-more-important-than-ever/?utm%5Fsource=giftcard.news) — Diggecard ## In this article ### Companies * [Anytime Fitness](https://giftcard.news/company/anytime-fitness/) * [Diggecard](https://giftcard.news/company/diggecard/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20outlines%20gift%20card%20marketplace%20access%20for%20loyalty%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20outlines%20gift%20card%20marketplace%20access%20for%20loyalty%20programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-outlines-gift-card-marketplace-access-for-loyalty-programs-e011560e9017%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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