Canonical URL: https://giftcard.news/gift-cards/diggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a/ --- description: The July 2026 partnership covers gift card sales, personalization, redemption and management, with corporate reward channels for ROLLER venues. title: Diggecard and ROLLER connect leisure venues with B2B gift card distribution image: https://giftcard.news/images/social/v1/diggecard-roller-connect-leisure-venues-b2b-gift-card-distribution-0de5a26c3a0b72e385017811ad0f2efe.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Diggecard and ROLLER connect leisure venues with B2B gift card distribution The July 2026 partnership covers gift card sales, personalization, redemption and management, with corporate reward channels for ROLLER venues. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 8, 2026 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20and%20ROLLER%20connect%20leisure%20venues%20with%20B2B%20gift%20card%20distribution "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20and%20ROLLER%20connect%20leisure%20venues%20with%20B2B%20gift%20card%20distribution%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Roller x Diggecard Blog 1](https://giftcard.news/images/variants/v1/diggecard-roller-connect-leisure-venues-b2b-gift-card-distribution-x-blog-1-w1000.webp) Photo: Source: diggecard.com [Diggecard](https://giftcard.news/company/diggecard/) and [ROLLER](https://giftcard.news/company/roller/) announced a partnership on July 8, 2026 to help leisure and attraction operators run consumer and corporate gift card programs. ROLLER provides venue-management software; Diggecard supplies gift card technology and business distribution services. The arrangement covers selling cards, personalization, redemption and program management. It is aimed at ROLLER customers such as attractions, family entertainment venues and activity centers, rather than a new general-purpose retail payment card. Corporate distribution is a separate part of the offering. Diggecard said participating venues could reach employee benefits, recognition, loyalty, insurance replacement and promotional channels, as well as online gift card malls, through its network of business buyers. The relationship also expands the experience brands available to Diggecard's corporate customers. Its stated aim is to bring leisure venues into catalogs that businesses use when selecting incentives and employee or customer rewards. Diggecard chief commercial officer [Kristian Stølen](https://giftcard.news/person/kristian-st-len/) emphasized access to corporate sales channels, while ROLLER vice-president of partnerships [Ellen Lorenzo](https://giftcard.news/person/ellen-lorenzo/) described the ability to manage selling, personalization, redemption and reporting within a gift card program. The companies presented additional revenue and repeat visits as intended benefits. The release did not report measured results from a named venue using the partnership. ## Sources and documents ExpandCollapse * [ROLLER](https://diggecard.com/roller-digital-gift-card-platform/?utm%5Fsource=giftcard.news) — diggecard.com ## In this article ### Companies * [Diggecard](https://giftcard.news/company/diggecard/) * [ROLLER](https://giftcard.news/company/roller/) ### People * [Ellen Lorenzo](https://giftcard.news/person/ellen-lorenzo/) * [Kristian Stølen](https://giftcard.news/person/kristian-st-len/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%20and%20ROLLER%20connect%20leisure%20venues%20with%20B2B%20gift%20card%20distribution "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%20and%20ROLLER%20connect%20leisure%20venues%20with%20B2B%20gift%20card%20distribution%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fdiggecard-partners-with-roller-to-launch-digital-gift-card-platform-56709cfd4e2a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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