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---
description: The July 2024 guide distinguishes card processing from B2B sales and fulfilment, using LEGO Retail’s programme as an example.
title: Diggecard Explains Processing and Distribution Roles in Gift Card Programmes
image: https://giftcard.news/images/social/v1/diggecard-explains-processing-distribution-roles-gift-card-programmes-982d9d2d0505f1caf1a76caca78e45de.jpg
---

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# Diggecard Explains Processing and Distribution Roles in Gift Card Programmes

The July 2024 guide distinguishes card processing from B2B sales and fulfilment, using LEGO Retail’s programme as an example.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) July 24, 2024 1 min read 

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 Photo: Source: diggecard.com 

[Diggecard](https://giftcard.news/company/diggecard/) explained the role of processing within gift card programmes in guidance published on July 24, 2024\. It described issuance, activation, balance tracking and redemption as functions that support both consumer and business distribution.

The company also discussed transaction reporting and controls around gift card use. Its account distinguished these processing tasks from services such as marketing, personalisation, fulfilment and business-to-business sales.

Diggecard said clients could retain an existing processor while using its other gift card services. As an example, it described managing global B2B gift card sales for [LEGO Retail](https://giftcard.news/company/lego-retail/) while connecting with [SVS](https://giftcard.news/company/svs/) for processing.

For businesses establishing a programme from the start, Diggecard said it could also supply its own processing alongside online and in-store sales, delivery and reporting. It presented modular services and a broader managed programme as different configurations for clients.

The guide described those operating arrangements rather than announcing a new processor or LEGO partnership. It did not publish a fee comparison or measured implementation times for the different configurations.

## Sources and documents

ExpandCollapse 
* [What is gift card processing and how to manage it?](https://diggecard.com/gift-card-processing/?utm%5Fsource=giftcard.news) — diggecard.com

## In this article

### Companies

* [Diggecard](https://giftcard.news/company/diggecard/)
* [LEGO Retail](https://giftcard.news/company/lego-retail/)
* [SVS](https://giftcard.news/company/svs/)

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

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