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---
description: Diggecard's appointment covers corporate sales and distribution of LEGO eGift cards, with an initial rollout in Denmark, Germany and the UK.
title: LEGO Appoints Diggecard to Manage Corporate Gift Card Programme
image: https://giftcard.news/images/social/v1/lego-appoints-diggecard-manage-corporate-gift-card-programme-af3331385f3b98b6a027df8680155d38.jpg
---

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# LEGO Appoints Diggecard to Manage Corporate Gift Card Programme

Diggecard's appointment covers corporate sales and distribution of LEGO eGift cards, with an initial rollout in Denmark, Germany and the UK.

By [Emma Carter](https://giftcard.news/author/emma-carter/) August 31, 2023 2 min read 

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[LEGO](https://giftcard.news/company/lego/) appointed [Diggecard](https://giftcard.news/company/diggecard/) to manage its B2B gift card programme, according to an announcement dated August 31, 2023\. Diggecard's role covers corporate sales and distribution through its business and agency network.

Diggecard will be utilizing their fulfilment centre in Berkshire, UK to manage the sales and distribution of LEGO gift cards to the corporate sector. They will be working with their global network of businesses and agency partners to enable corporate buyers to purchase LEGO e-gift cards for various purposes such as business rewards and incentives.

The source describes an initial rollout in Denmark, Germany and the UK, followed by plans for further markets in late 2023 and early 2024\. The cards are digital and offered with an open value, allowing corporate buyers to select a denomination within the applicable load limit.

LEGO's product range appeals to a wide range of target audiences, including children as young as 1.5 years old, teenagers, and adults. The

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## Sources and documents

ExpandCollapse 
* [Diggecard appointed to manage LEGO® B2B gift card programme](https://diggecard.com/diggecard-appointed-to-manage-lego-b2b-gift-card-programme/?utm%5Fsource=giftcard.news) — diggecard.com

## In this article

### Companies

* [Diggecard](https://giftcard.news/company/diggecard/)
* [LEGO](https://giftcard.news/company/lego/)

### People

* [Andrew Johnson](https://giftcard.news/person/andrew-johnson/)

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About the author

## [Emma Carter](https://giftcard.news/author/emma-carter/)

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

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