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---
description: DOUGLAS adds self-service corporate gift-card orders in Germany, with €5–€250 vouchers and a planned 2027 rollout to three more markets.
title: DOUGLAS launches German B2B gift-card shop with epay
image: https://giftcard.news/images/social/v1/douglas-opens-german-b2b-gift-card-shop-epay-4ed21fdccf0804f3d94a272ad858a531.jpg
---

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# DOUGLAS opens German B2B gift-card shop with epay

DOUGLAS has launched a German self-service shop for corporate gift-card orders, adding an online route to a channel that represented about 20% of its prior-year card sales.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 20, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

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![Official DOUGLAS visual showing its corporate gift-card shop on a laptop against a green background.](https://giftcard.news/images/variants/v1/douglas-opens-german-b2b-gift-card-shop-epay-official-visual-showing-corporate-w1280.webp) 

 DOUGLAS supplied this product visual with its October 20 announcement of the German B2B gift-card shop. Photo: DOUGLAS Group 

DOUGLAS has opened a self-service online shop in Germany for bulk corporate gift-card orders, developed with payment provider [epay](https://giftcard.news/company/epay/). The beauty retailer announced the launch on October 20, adding a purchasing route for employers, customer-reward programs and other business gift buyers. [\[S1\]](#article-source-1)

The announced range runs from €5 to €250 per voucher, with downloadable PDF vouchers or physical gift cards sent by mail. Major corporate customers will still have access to dedicated account managers. The practical change is an additional self-service ordering channel; the announcement does not say that account support is being withdrawn. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2)

Corporate sales already represented a material part of the retailer’s gift-card business before this launch. DOUGLAS puts B2B at around 20% of total gift-card sales in its 2024/25 financial year, alongside 70% through its own physical and digital channels and around 10% through third-party retailers. [\[S1\]](#article-source-1) [\[S2\]](#article-source-2)

The data behind the story 

### DOUGLAS gift-card sales by channel, FY2024/25

Company-reported shares of its gift-card sales across its markets before the new German self-service shop launched. B2B and third-party shares are approximate.

 Share of gift-card sales 

% of company gift-card sales

Tap or hover for details. All values are also available in the data table.

Sources 

DOUGLAS Group original October 20 announcement; DOUGLAS Group original two-page release

Issuer management disclosure, not a market survey. The release does not specify whether sales means value or number of cards, disclose the absolute base, or explain the calculation. Figures cover the existing group business, not Germany alone or performance of the new shop. The separate in-store redemption percentage is excluded.

Show data tableHide data table 

Scroll left or right to see all columns 

__DOUGLAS gift-card sales by channel, FY2024/25 (% of company gift-card sales)__
| Category                                | Share of gift-card sales        |
| --------------------------------------- | ------------------------------- |
| Own stores and digital channels         | 70 % of company gift-card sales |
| B2B sales, approximately                | 20 % of company gift-card sales |
| Third-party distribution, approximately | 10 % of company gift-card sales |

The comparison describes DOUGLAS’s

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## In this article

### Companies

* [DOUGLAS Group](https://giftcard.news/company/douglas-group/)
* [epay](https://giftcard.news/company/epay/)

### Sources and documents

* [\[S1\] Original German B2B gift-card shop launch announcement](https://douglas.group/en/newsroom/press-releases/b2b-gift-card-shop?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DOUGLAS Group
* [\[S2\] Original October 20 two-page release and channel-share disclosure](https://douglas.group/fileadmin/04%5FNewsroom/00%5FPressemitteilungen/2026/20261020%5F-%5FGift%5FCard/20261020%5FDOUGLAS%5FGroup%5FPR%5FDOUGLAS%5FB2B%5FGift%5FCard%5FShop.pdf?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DOUGLAS Group

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

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