Canonical URL: https://giftcard.news/gift-cards/elite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033/ --- description: Elite Rewards' Jeff Magner examines spending-threshold promotions and the role of recognizable gifts or Mastercard rewards in communicating value. title: Spend-More Promotions Need Clear Value and Terms, Elite Rewards Says image: https://giftcard.news/images/social/v1/spend-more-promotions-need-clear-value-terms-elite-rewards-says-cc729f8fa2c8bb04af2c6f24506d1602.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Spend-More Promotions Need Clear Value and Terms, Elite Rewards Says Elite Rewards' Jeff Magner examines spending-threshold promotions and the role of recognizable gifts or Mastercard rewards in communicating value. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 5, 2024 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Spend-More%20Promotions%20Need%20Clear%20Value%20and%20Terms%2C%20Elite%20Rewards%20Says "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Spend-More%20Promotions%20Need%20Clear%20Value%20and%20Terms%2C%20Elite%20Rewards%20Says%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Elite Rewards Provides Guidance on Gift With Purchase Programs](https://giftcard.news/images/variants/v1/spend-more-promotions-need-clear-value-terms-elite-rewards-says-source-image-w1200.webp) Photo: Source: eliterewards.biz Promotions that encourage customers to spend more for an incentive need to make the additional value easy to understand. In a June 5, 2024 article, [Elite Rewards](https://giftcard.news/company/elite-rewards/)' VP of Growth and Client Strategy, [Jeff Magner](https://giftcard.news/person/jeff-magner/), examines the approach sometimes called spaving: spending more in order to save more. Magner argues that a retailer can gain additional volume while a customer receives a useful reward, provided the promotion delivers value and its terms are communicated clearly. He recommends recognizable products or rewards whose value customers can readily judge. The examples include a $100 [Mastercard](https://giftcard.news/company/mastercard/) reward, a [Stanley](https://giftcard.news/company/stanley/) tumbler, a [Yeti](https://giftcard.news/company/yeti/) cooler and AirPods. These are illustrations of familiar rewards, rather than a newly announced offer at a named retailer. The article also recognizes the downside: an incentive can prompt someone to exceed their planned budget or buy items they do not need. Magner therefore connects trustworthy promotions with genuine usefulness and understandable terms, rather than treating extra spending alone as a successful outcome. ## Sources and documents ExpandCollapse * [Spaving: The Wise Win!](https://www.eliterewards.biz/spaving-the-wise-win/?utm%5Fsource=giftcard.news) — eliterewards.biz ## In this article ### Companies * [Elite Rewards](https://giftcard.news/company/elite-rewards/) * [Mastercard](https://giftcard.news/company/mastercard/) * [Stanley](https://giftcard.news/company/stanley/) * [Yeti](https://giftcard.news/company/yeti/) ### People * [Jeff Magner](https://giftcard.news/person/jeff-magner/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Spend-More%20Promotions%20Need%20Clear%20Value%20and%20Terms%2C%20Elite%20Rewards%20Says "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Spend-More%20Promotions%20Need%20Clear%20Value%20and%20Terms%2C%20Elite%20Rewards%20Says%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Felite-rewards-provides-guidance-on-gift-with-purchase-programs-9e3192b66033%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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