Canonical URL: https://giftcard.news/gift-cards/experts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e/ --- description: The January 2023 article discussed online delivery, recipient choice, branding and campaign tracking, alongside a market forecast attributed to MarketsandMarkets. title: Ezeprepaid Details Digital Gift Card Delivery and Tracking for Loyalty Programs image: https://giftcard.news/images/social/v1/ezeprepaid-details-digital-gift-card-delivery-tracking-loyalty-programs-9853ac2422329ded4f98e5edac6c9381.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Ezeprepaid Details Digital Gift Card Delivery and Tracking for Loyalty Programs The January 2023 article discussed online delivery, recipient choice, branding and campaign tracking, alongside a market forecast attributed to MarketsandMarkets. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 25, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Ezeprepaid%20Details%20Digital%20Gift%20Card%20Delivery%20and%20Tracking%20for%20Loyalty%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Ezeprepaid%20Details%20Digital%20Gift%20Card%20Delivery%20and%20Tracking%20for%20Loyalty%20Programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Experts Recommend Virtual e-Gift Cards in Loyalty and Incentive Programs Due to Ease of Distribution and Redemption](https://giftcard.news/images/variants/v1/ezeprepaid-details-digital-gift-card-delivery-tracking-loyalty-programs-source-image-experts-w520.webp) Photo: Source: ezeprepaid.com Digital gift card delivery, recipient choice and campaign tracking were central to [Ezeprepaid](https://giftcard.news/company/ezeprepaid-com/)’s loyalty programme guidance published on January 25, 2023\. The company argued that electronic reward distribution and redemption offer operational differences from issuing physical gift cards. The article said online delivery gives recipients access to their rewards without waiting for a physical card. It also described customisation and branding as features businesses can use when presenting a reward to a customer. Ezeprepaid highlighted choice across shopping, dining and travel as another reason to use gift cards. It presented a varied retailer selection as a way to accommodate different recipient preferences within the same rewards programme. The company argued that digital cards avoid printing and shipping costs associated with physical distribution. It also discussed tracking campaign activity in real time so programme managers could assess usage and adjust their campaigns. For market context, the article attributed a forecast to [MarketsandMarkets](https://giftcard.news/company/marketsandmarkets/) that projected global e-gift card market growth from $6.5 billion in 2019 to $13.5 billion in 2024, with a stated compound annual growth rate of 16.1%. These were projections cited in the 2023 article, rather than reported 2024 results. Ezeprepaid also cited a 72% consumer preference figure when comparing e-gift cards with merchandise, discounts and travel rewards. Its article did not provide a named survey or respondent methodology for that particular figure. ## Sources and documents ExpandCollapse * [Experts Recommend Virtual e-Gift Cards in Loyalty and Incentive Programs](https://ezeprepaid.com/experts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs/?utm%5Fsource=giftcard.news) — ezeprepaid.com ## In this article ### Companies * [EzePrepaid.com](https://giftcard.news/company/ezeprepaid-com/) * [MarketsandMarkets](https://giftcard.news/company/marketsandmarkets/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Ezeprepaid%20Details%20Digital%20Gift%20Card%20Delivery%20and%20Tracking%20for%20Loyalty%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Ezeprepaid%20Details%20Digital%20Gift%20Card%20Delivery%20and%20Tracking%20for%20Loyalty%20Programs%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fexperts-recommend-virtual-e-gift-cards-in-loyalty-and-incentive-programs-7504f870089e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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