Canonical URL: https://giftcard.news/gift-cards/ezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3/ --- description: The provider’s June 2023 guidance links digital rewards to referrals, repeat purchases and delivery costs without quantifying an ROI gain. title: EzePrepaid Describes Gift Card Incentives for Customer Acquisition and Retention image: https://giftcard.news/images/social/v1/ezeprepaid-describes-gift-card-incentives-customer-acquisition-retention-52755f3959e7586bf2d51e1d89b8494e.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # EzePrepaid Describes Gift Card Incentives for Customer Acquisition and Retention The provider’s June 2023 guidance links digital rewards to referrals, repeat purchases and delivery costs without quantifying an ROI gain. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 20, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=EzePrepaid%20Describes%20Gift%20Card%20Incentives%20for%20Customer%20Acquisition%20and%20Retention "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=EzePrepaid%20Describes%20Gift%20Card%20Incentives%20for%20Customer%20Acquisition%20and%20Retention%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for EzePrepaid.com Provides Guidance on Maximizing ROI with Digital Incentives, Including Digital Gift Cards](https://giftcard.news/images/variants/v1/ezeprepaid-describes-gift-card-incentives-customer-acquisition-retention-source-image-com-provides-w1280.webp) Photo: Source: ezeprepaid.com [EzePrepaid](https://giftcard.news/company/ezeprepaid/) described several roles for digital gift cards in sales and marketing in guidance published on June 20, 2023\. The All Digital Rewards division proposed using incentives at different stages of the customer relationship, from initial acquisition to repeat purchasing. The company suggested gift cards and prepaid rewards as ways to draw attention to an offer and encourage a prospect to engage. It also discussed recurring reward programmes and referral schemes as potential applications after a customer’s first interaction. For retention, EzePrepaid linked the choice of incentive to the action a programme seeks to encourage. Repeat purchases and referrals were among its examples, with rewards intended to recognise a customer’s continued relationship with the business. Distribution costs were another consideration. The company argued that digital delivery can remove some physical production and postage expenses, although it did not supply a fee comparison or a measured return on investment for a particular campaign. The guidance presented planning and incentive selection as the basis for improving programme economics. It described EzePrepaid’s own digital reward offering, rather than reporting a new customer contract or independently measured sales results. ## Sources and documents ExpandCollapse * [How to Maximize ROI in Sales and Marketing with Digital Incentives](https://ezeprepaid.com/how-to-maximize-roi-in-sales-and-marketing-with-digital-incentives/?utm%5Fsource=giftcard.news) — ezeprepaid.com ## In this article ### Companies * [Ezeprepaid](https://giftcard.news/company/ezeprepaid/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=EzePrepaid%20Describes%20Gift%20Card%20Incentives%20for%20Customer%20Acquisition%20and%20Retention "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=EzePrepaid%20Describes%20Gift%20Card%20Incentives%20for%20Customer%20Acquisition%20and%20Retention%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fezeprepaid-com-provides-guidance-on-maximizing-roi-with-digital-incentiv-d6a6a0c66fa3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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