Canonical URL: https://giftcard.news/gift-cards/gcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb/ --- description: The association announced its partnership with The Payments Association ahead of the March event in London. title: GCVA becomes Gift Card Partner for PAY360 2025 image: https://giftcard.news/images/social/v1/gcva-becomes-gift-card-partner-pay360-2025-3e420e2e9b75c7804e792b9f13921cc7.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # GCVA becomes Gift Card Partner for PAY360 2025 The association announced its partnership with The Payments Association ahead of the March event in London. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) February 4, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GCVA%20becomes%20Gift%20Card%20Partner%20for%20PAY360%202025 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GCVA%20becomes%20Gift%20Card%20Partner%20for%20PAY360%202025%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![PAY360 2025 event artwork announcing GCVA as Gift Card Partner](https://giftcard.news/images/variants/v1/gcva-becomes-gift-card-partner-pay360-2025-event-artwork-announcing-w800.webp) Official artwork for the March 2025 PAY360 event. Photo: Gift Card & Voucher Association / The Payments Association The [Gift Card & Voucher Association](https://giftcard.news/organization/gift-card-and-voucher-association/) announced on February 4, 2025 that it was partnering with [The Payments Association](https://giftcard.news/organization/the-payments-association/) as Gift Card Partner for [PAY360](https://giftcard.news/organization/pay360/). The event was scheduled for March 25 and 26 at [ExCeL London](https://giftcard.news/company/excel-london/). [\[S01\]](#article-source-1) ## Connecting gift cards with the wider payments industry The announcement gave the gift-card association a defined role within a broader payments event. It also directed members to a conference discount available through its newsletter. This was an event partnership, with no new payment product or commercial distribution agreement disclosed. [\[S01\]](#article-source-1) The connection is relevant because gift-card programmes depend on more than the reward itself. Acceptance, processing, risk management and distribution bring operators into contact with the wider payments industry. A conference partnership can bring those groups into the same conversation without establishing a specific outcome. The association’s advance audience and exhibitor figures were promotional expectations, not an audited account of attendance, so they are not presented here as results. The announcement concerned the March 2025 event and is retained with its original date. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://gcva.co.uk/news/meet-gcva-at-pay360-in-march-2025/?utm%5Fsource=giftcard.news) — gcva.co.uk ## In this article ### Companies * [ExCeL London](https://giftcard.news/company/excel-london/) ### Organizations * [Gift Card and Voucher Association](https://giftcard.news/organization/gift-card-and-voucher-association/) * [PAY360](https://giftcard.news/organization/pay360/) * [The Payments Association](https://giftcard.news/organization/the-payments-association/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GCVA%20becomes%20Gift%20Card%20Partner%20for%20PAY360%202025 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GCVA%20becomes%20Gift%20Card%20Partner%20for%20PAY360%202025%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgcva-partners-with-the-payments-association-for-pay360-event-in-london-1d2e143bc1fb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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