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---
description: The November 2018 catalog update included Uber, Home Chef and Atom Tickets, broadening the types of services represented in the marketplace.
title: Gift Card Granny adds a Next Gen Brands section for newer services
image: https://giftcard.news/images/social/v1/gift-card-granny-adds-next-gen-brands-section-newer-services-db813714adfe354c565d655c9f46fd5e.jpg
---

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# Gift Card Granny adds a Next Gen Brands section for newer services

The November 2018 catalog update included Uber, Home Chef and Atom Tickets, broadening the types of services represented in the marketplace.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 8, 2018 2 min read 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-card-granny-introduces-next-gen-gift-cards-featuring-innovative-bra-35956704a05d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Gift%20Card%20Granny%20adds%20a%20Next%20Gen%20Brands%20section%20for%20newer%20services "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-card-granny-introduces-next-gen-gift-cards-featuring-innovative-bra-35956704a05d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Gift%20Card%20Granny%20adds%20a%20Next%20Gen%20Brands%20section%20for%20newer%20services%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-card-granny-introduces-next-gen-gift-cards-featuring-innovative-bra-35956704a05d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") 

![Gift Card Granny logo on a white background](https://giftcard.news/images/variants/v1/gift-card-granny-adds-next-gen-brands-section-newer-services-logo-white-w1200.webp) 

 Official GiftCardGranny brand artwork, used illustratively for this historical announcement. Photo: GiftCardGranny 

[GiftCardGranny](https://giftcard.news/company/giftcardgranny/) introduced a Next Gen Brands section on November 8, 2018, highlighting gift-card offers for services including [Uber](https://giftcard.news/company/uber/), [Home Chef](https://giftcard.news/company/home-chef/) and [Atom Tickets](https://giftcard.news/company/atom-tickets/). The company positioned the category around changing shopping habits and demand for newer service brands. [\[S01\]](#article-source-1)

## Catalog organisation as a distribution choice

[Mark Romanelli](https://giftcard.news/person/mark-romanelli/), identified as chief product officer in the release, described the update as a way to bring familiar and newer brands together. The announcement advertised discounts of 5% to 50% on offers in the section. Those were promotional claims at the time, not a guarantee for each brand or a current price range. [\[S01\]](#article-source-1)

No exclusive distribution rights, transaction volumes or financial terms were disclosed. The confirmed change was the addition and presentation of the category within GiftCardGranny’s marketplace. [\[S01\]](#article-source-1)

## The occasion can matter as much as the retailer

A catalog built only around traditional store categories may make a service-based gift harder to discover. Grouping newer offers can give buyers another starting point: transport, a meal at home or an evening out, rather than a particular retail aisle.

That is a merchandising decision as well as a supplier decision. Availability puts a product in the catalog; presentation determines how readily the buyer finds it and understands the occasion it serves.

The November 2018 release documents that approach. It does not establish how customers responded, whether the section increased sales or how its selection developed later. Those outcomes would require evidence beyond the launch announcement.

## Sources and documents

ExpandCollapse 
* [\[S01\] Original source](https://www.giftcardgranny.com/press/releases/popular-brands-find-new-home-on-gift-card-granny/?utm%5Fsource=giftcard.news) — www.giftcardgranny.com

## In this article

### Companies

* [Atom Tickets](https://giftcard.news/company/atom-tickets/)
* [GiftCardGranny](https://giftcard.news/company/giftcardgranny/)
* [Home Chef](https://giftcard.news/company/home-chef/)
* [Uber](https://giftcard.news/company/uber/)

### People

* [Mark Romanelli](https://giftcard.news/person/mark-romanelli/)

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

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