Canonical URL: https://giftcard.news/gift-cards/gift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882/ --- description: Tillo’s PAY360 commentary examines how retailer gift cards, transaction data and upfront savings can fit into banking and rewards applications. title: Tillo Connects Gift Card Self-Use With Open Banking and Fintech Rewards image: https://giftcard.news/images/social/v1/tillo-connects-gift-card-self-use-open-banking-fintech-rewards-8794194bccd79a1f0ba7ba17243c27df.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Tillo Connects Gift Card Self-Use With Open Banking and Fintech Rewards Tillo’s PAY360 commentary examines how retailer gift cards, transaction data and upfront savings can fit into banking and rewards applications. By [Emma Carter](https://giftcard.news/author/emma-carter/) July 24, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Tillo%20Connects%20Gift%20Card%20Self-Use%20With%20Open%20Banking%20and%20Fintech%20Rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Tillo%20Connects%20Gift%20Card%20Self-Use%20With%20Open%20Banking%20and%20Fintech%20Rewards%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Gift cards are becoming a financial product with built-in value](https://giftcard.news/images/variants/v1/tillo-connects-gift-card-self-use-open-banking-fintech-rewards-source-image-w1081.webp) Photo: Source: tillo.com [Tillo](https://giftcard.news/company/tillo/) has linked the growth of gift card self-use with reward experiences built into payment journeys. In commentary published on July 24, 2026, the company draws on a panel it hosted at PAY360, where it sponsored the Innovation Stage. The article cites the Gift Card & Voucher Association’s findings on consumers buying gift cards for their own spending. Tillo argues that discounts, cashback and budgeting uses can make retailer gift cards relevant beyond seasonal presents. Open banking is one part of the model it describes. Tillo names [Cheddar](https://giftcard.news/company/cheddar/) as an example of a cashback application using transaction information to present relevant retailer gift card offers. The proposed benefit is an offer that appears near the moment of a purchase. The company contrasts rewards delivered later with savings visible when a shopper purchases or tops up retailer value. It points to digital top-ups at [Tesco](https://giftcard.news/company/tesco/) as an example and argues that this approach can give fintechs more control over reward funding while committing spending to the retailer. Tillo identifies potential applications in challenger-bank apps, cashback services, gaming, cryptocurrency cash-out and buy now, pay later programs. These are use cases discussed in its commentary on connecting consumer demand, retailer offers and financial infrastructure. Its recommendation to payment providers is to integrate reward choice into the transaction experience. The article frames this as a way to develop funding and distribution partnerships, with the benefits to engagement and commercial returns presented as Tillo’s assessment. ## Sources and documents ExpandCollapse * [When Payments Meet Choice: Gift Cards Are Becoming a Financial Product](https://www.tillo.com/blog/when-payments-meet-choice-gift-cards-are-becoming-a-financial-product?utm%5Fsource=giftcard.news) — tillo.com ## In this article ### Companies * [Cheddar](https://giftcard.news/company/cheddar/) * [Tesco](https://giftcard.news/company/tesco/) * [Tillo](https://giftcard.news/company/tillo/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Tillo%20Connects%20Gift%20Card%20Self-Use%20With%20Open%20Banking%20and%20Fintech%20Rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Tillo%20Connects%20Gift%20Card%20Self-Use%20With%20Open%20Banking%20and%20Fintech%20Rewards%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-are-becoming-a-financial-product-with-built-in-value-c7109c3d6882%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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