Canonical URL: https://giftcard.news/gift-cards/gift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e/ --- description: Diggecard’s SME guide covers advance payment, customer introductions and promotional uses for gift card programs. title: Diggecard: Gift Card Programs for Small Retail and Hospitality Businesses image: https://giftcard.news/images/social/v1/diggecard-gift-card-programs-small-retail-hospitality-businesses-3637d97004fa16a5a115161f5855b848.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Diggecard: Gift Card Programs for Small Retail and Hospitality Businesses Diggecard’s SME guide covers advance payment, customer introductions and promotional uses for gift card programs. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 24, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%3A%20Gift%20Card%20Programs%20for%20Small%20Retail%20and%20Hospitality%20Businesses "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%3A%20Gift%20Card%20Programs%20for%20Small%20Retail%20and%20Hospitality%20Businesses%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Gift cards can help small business owners increase revenue and attract new customers](https://giftcard.news/images/variants/v1/diggecard-gift-card-programs-small-retail-hospitality-businesses-source-image-cards-can-w1093.webp) Photo: Source: diggecard.com [Diggecard](https://giftcard.news/company/diggecard/) has outlined how small businesses can incorporate gift cards into customer acquisition and repeat-purchase activity. Its May 24, 2023 guide focuses on retailers, leisure businesses and hospitality operators considering a program of their own. The initial purchase brings money into the business before the recipient redeems the card. Diggecard also highlights spending above the card’s value, quoting an average additional spend equivalent to 40% of that value. The article does not provide the underlying research methodology for that estimate. Gift giving can introduce the recipient to a business they have not visited before. Drawing on its own industry experience, Diggecard says 18% Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F) ## Sources and documents ExpandCollapse * [The benefit of gift cards for small business owners](https://diggecard.com/the-benefit-of-gift-cards-for-small-business-owners/?utm%5Fsource=giftcard.news) — diggecard.com ## In this article ### Companies * [Diggecard](https://giftcard.news/company/diggecard/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Diggecard%3A%20Gift%20Card%20Programs%20for%20Small%20Retail%20and%20Hospitality%20Businesses "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Diggecard%3A%20Gift%20Card%20Programs%20for%20Small%20Retail%20and%20Hospitality%20Businesses%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgift-cards-can-help-small-business-owners-increase-revenue-and-attract-n-f48cdb47511e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Edible Arrangements expands fall gifting range and delivery options](https://giftcard.news/gift-cards/edible-arrangements-expands-fall-gifting-range-and-delivery-options-6e7977b8ee8a/) [Emma Carter](https://giftcard.news/author/emma-carter/) 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