Canonical URL: https://giftcard.news/gift-cards/giftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d/ --- description: The May 2024 product let recipients choose brand gift cards after receiving the gift, with denominations from $25 to $500. title: Giftcards.com introduces a gift card exchangeable across more than 350 brands image: https://giftcard.news/images/social/v1/gift-cards-com-introduces-card-exchangeable-across-more-than-350-brands-bf0bb0e35a43a79fcd2f21105d43ca07.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Giftcards.com introduces a gift card exchangeable across more than 350 brands The May 2024 product let recipients choose brand gift cards after receiving the gift, with denominations from $25 to $500. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 26, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftcards.com%20introduces%20a%20gift%20card%20exchangeable%20across%20more%20than%20350%20brands "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftcards.com%20introduces%20a%20gift%20card%20exchangeable%20across%20more%20than%20350%20brands%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Giftcards.com branded gift card surrounded by colourful confetti](https://giftcard.news/images/variants/v1/gift-cards-com-introduces-card-exchangeable-across-more-than-350-brands-branded-w624.webp) Official Giftcards.com product illustration. Photo: Giftcards.com [Giftcards.com](https://giftcard.news/company/giftcards-com/) introduced its own branded gift card in a product announcement dated May 26, 2024\. Recipients could exchange the value for gift cards from more than 350 participating brands, giving the recipient the final choice after the original purchase. [\[S01\]](#article-source-1) ## An exchange step before spending The announced product was available in physical and digital formats, in amounts from $25 to $500, without a purchase fee. Recipients used the card number and PIN, or the accompanying QR route, to redeem through Giftcards.com. [Visa](https://giftcard.news/company/visa/) and [Mastercard](https://giftcard.news/company/mastercard/) gift cards were excluded from the exchange selection. [\[S01\]](#article-source-1) Scroll left or right to see all columns __An exchange step before spending__ | Feature | Terms described in the announcement | | ---------------- | ----------------------------------- | | Value | From $25 to $500 | | Format | Physical or digital | | Choice | More than 350 participating brands | | Redemption route | Exchange through Giftcards.com | The product is a choice mechanism, rather than a payment card accepted directly at every participating brand. The recipient first selects a brand gift card and then uses that product under its own redemption conditions. [\[S01\]](#article-source-1) ## Who chooses, and when A conventional brand gift card fixes the retailer at purchase. An exchangeable product moves that decision to the recipient. The giver still chooses the budget, but does not need to predict the recipient’s preferred merchant as precisely. That flexibility introduces another step, so the quality of the exchange experience matters. Clear instructions, visible eligible choices and accurate balance handling determine whether the recipient experiences the selection as useful freedom or additional work. The catalog size and denominations above describe the May 2024 announcement. They should not be read as a statement that every brand or term remains available today. ## Sources and documents ExpandCollapse * [\[S01\] Original source](https://www.giftcards.com/us/en/blog/introducing-giftcards-com-gift-card?utm%5Fsource=giftcard.news) — www.giftcards.com ## In this article ### Companies * [Giftcards.com](https://giftcard.news/company/giftcards-com/) * [Mastercard](https://giftcard.news/company/mastercard/) * [Visa](https://giftcard.news/company/visa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftcards.com%20introduces%20a%20gift%20card%20exchangeable%20across%20more%20than%20350%20brands "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftcards.com%20introduces%20a%20gift%20card%20exchangeable%20across%20more%20than%20350%20brands%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-introduces-gift-card-with-access-to-over-350-brands-and-no-16429d9a871d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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