Canonical URL: https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/ --- description: The retailer’s June 2026 milestone announcement separates cumulative gift-card sales from annual traffic and a catalog approaching 500 brands. title: Giftcards.com reports $2 billion in lifetime sales and 28 million annual visitors image: https://giftcard.news/images/social/v1/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors-1e241f197c0ba8948690318748c21730.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Giftcards.com reports $2 billion in lifetime sales and 28 million annual visitors The retailer’s June 2026 milestone announcement separates cumulative gift-card sales from annual traffic and a catalog approaching 500 brands. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 11, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftcards.com%20reports%20%242%20billion%20in%20lifetime%20sales%20and%2028%20million%20annual%20visitors "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftcards.com%20reports%20%242%20billion%20in%20lifetime%20sales%20and%2028%20million%20annual%20visitors%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Giftcards.com branded gift card on a background of colourful confetti](https://giftcard.news/images/variants/v1/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors-w624.webp) Official Giftcards.com product artwork. The printed brand count belongs to the illustrated product, rather than the retailer’s full June 2026 catalog. Photo: Giftcards.com / Blackhawk Network [Giftcards.com](https://giftcard.news/company/giftcards-com/) reported more than $2 billion in cumulative gift-card sales and over 28 million annual site visitors on June 11, 2026\. The retailer, founded in 2002 and owned by [Blackhawk Network](https://giftcard.news/company/blackhawk-network/) since 2016, described the announcement as a milestone in its 25th operating year. [\[S01\]](#article-source-1) ## The figures describe different parts of the business Scroll left or right to see all columns __The figures describe different parts of the business__ | Company-reported measure | Value | Scope | | ------------------------ | -------------------- | -------------------------------- | | Gift-card sales | More than $2 billion | Cumulative since founding | | Site visitors | More than 28 million | Annual traffic | | Traffic growth | More than 10% | Year over year | | Brand selection | Nearly 500 | Catalog at the announcement date | The lifetime sales total should not be read as annual revenue, and visitors are not the same as purchasers. The release did not provide audited financial statements, conversion rates or an annual gift-card sales figure. [\[S01\]](#article-source-1) That separation matters when comparing a retailer with an issuer, a distributor or a rewards platform. Face value sold, recognised revenue and customer activity measure different things. A large cumulative total can establish longevity and scale without showing the current profitability or productivity of the business. ## Selection and delivery remain the proposition Giftcards.com described personalisation, physical and digital delivery, and multi-brand cards among its existing features. The milestone release did not identify them all as new launches. Its proposition remained a single destination where shoppers could choose and send different brands. [\[S01\]](#article-source-1) For brand partners, the commercial question is how effectively a broad catalog connects a suitable gift with its recipient. More choice may make a destination useful, but choice needs navigation, clear product information and a reliable handover from purchaser to recipient. The traffic figures alone do not establish how often those steps end in a completed purchase. ## A milestone, not a market-share calculation A useful industry comparison would need a common period and definition of sales. Dividing a retailer’s lifetime total by one year’s market estimate would produce a misleading share. Similarly, combining a visitor count with a catalog count says little about sales per brand unless purchasing and attribution data are available. Our reading is that the announcement is primarily evidence of a longstanding specialist distribution destination. It shows what the company chose to disclose about its reach, while leaving the economics of individual orders and the performance of particular brands outside the public account. For buyers and partners, those are the next questions behind the headline totals. ## Sources and documents ExpandCollapse * [\[S01\] 25th-year milestone announcement, June 11, 2026](https://www.giftcards.com/us/en/blog/25th-year-milestone-announcement?utm%5Fsource=giftcard.news) — Giftcards.com ## In this article ### Companies * [Blackhawk Network](https://giftcard.news/company/blackhawk-network/) * [Giftcards.com](https://giftcard.news/company/giftcards-com/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftcards.com%20reports%20%242%20billion%20in%20lifetime%20sales%20and%2028%20million%20annual%20visitors "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftcards.com%20reports%20%242%20billion%20in%20lifetime%20sales%20and%2028%20million%20annual%20visitors%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp","contentUrl":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp","width":624,"height":416,"caption":"Official Giftcards.com product artwork. The printed brand count belongs to the illustrated product, rather than the retailer’s full June 2026 catalog.","@id":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#article","url":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/","headline":"Giftcards.com reports $2 billion in lifetime sales and 28 million annual visitors","description":"The retailer’s June 2026 milestone announcement separates cumulative gift-card sales from annual traffic and a catalog approaching 500 brands.","datePublished":"2026-06-11T00:00:00.000Z","dateModified":"2026-06-11T00:00:00.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp","contentUrl":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp","width":624,"height":416,"caption":"Official Giftcards.com product artwork. The printed brand count belongs to the illustrated product, rather than the retailer’s full June 2026 catalog.","@id":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp#image"}],"articleSection":"Gift Cards","keywords":["Blackhawk Network","Giftcards.com"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/blackhawk-network/#entity","name":"Blackhawk Network","url":"https://giftcard.news/company/blackhawk-network/"},{"@type":"Organization","@id":"https://giftcard.news/company/giftcards-com/#entity","name":"Giftcards.com","url":"https://giftcard.news/company/giftcards-com/"}],"wordCount":388,"citation":["https://www.giftcards.com/us/en/blog/25th-year-milestone-announcement"],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#webpage","url":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/","name":"Giftcards.com reports $2 billion in lifetime sales and 28 million annual visitors","description":"The retailer’s June 2026 milestone announcement separates cumulative gift-card sales from annual traffic and a catalog approaching 500 brands.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#article"},"breadcrumb":{"@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/gift-cards-com-reports-2-billion-lifetime-sales-28-million-annual-visitors.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Gift Cards","item":"https://giftcard.news/gift-cards/"},{"@type":"ListItem","position":3,"name":"Giftcards.com reports $2 billion in lifetime sales and 28 million annual visitors","item":"https://giftcard.news/gift-cards/giftcards-com-marks-25th-year-with-28-million-annual-visitors-and-nearly-c0e302d881ac/"}]}]} ```