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---
description: Giftcards.com’sJanuary 2026 PayPal cashback offer links gift-card distribution and wallet engagement. Analysis separates promotion conditions from commercial outcomes.
title: Giftcards.com expands its PayPal channel with a cashback promotion
image: https://giftcard.news/images/social/v1/gift-cards-com-expands-paypal-channel-cashback-promotion-d19bb1ec60d5f66f177e52fc495153be.jpg
---

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# Giftcards.com expands its PayPal channel with a cashback promotion

Giftcards.com’s PayPal promotion brings gift-card discovery closer to payment. The commercial stakes are acquisition cost, wallet usage and who funds the incentive.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) January 20, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

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![A man looking at a smartphone outdoors in the illustrative image supplied for the Giftcards.com and PayPal announcement.](https://giftcard.news/images/variants/v1/gift-cards-com-expands-paypal-channel-cashback-promotion-man-looking-smartphone-outdoors-w618.webp) 

 Illustrative press image supplied by Blackhawk Network. Photo: Blackhawk Network 

[Giftcards.com](https://giftcard.news/company/giftcards-com/) expanded its [PayPal](https://giftcard.news/company/paypal/) channel on January 20, 2026 with a 5% cashback promotion for consumers who opted in and paid through their PayPal wallet. [Blackhawk Network](https://giftcard.news/company/blackhawk-network/), which owns the gift-card retailer, described a featured offer intended to reach buyers within a payment environment they already used. The announcement offered hundreds of digital gift cards across retail, restaurant, entertainment, gaming and multi-brand categories.[ \[1\]](https://giftcard.news/gift-cards/giftcards-com-paypal-digital-gift-card-offer-2026/#article-source-1)

## A larger wallet audience, with promotion results still undisclosed

BHN linked its distribution rationale to the October 2025 PYMNTS Intelligence report Apple Pay @11\. Figure 6A reports PayPal use in the preceding seven days among U.S. respondents: 7.3% in 2024 and 12.8% in 2025 for in-store purchases, and 7.9% and 11.1% respectively for online purchases. These are reported usage shares within each channel, not PayPal shares of transactions, purchase value or gift-card sales.[ \[1\]](https://giftcard.news/gift-cards/giftcards-com-paypal-digital-gift-card-offer-2026/#article-source-1)[ \[4\]](https://giftcard.news/gift-cards/giftcards-com-paypal-digital-gift-card-offer-2026/#article-source-4)

The data behind the story 

### PayPal use in the preceding seven days, by survey year

Shares reporting PayPal use, with a different respondent base for each purchase channel.

 In-store respondentsOnline respondents 

%

Tap or hover for details. Select a series above to show or hide it.

Source 

PYMNTS Intelligence, Apple Pay @11, Figure 6A (October 2025)

U.S. consumer survey, not transaction or spending market share. The 2025 report covers 3,339 adults; Figure 6A bases are 2,560 who remembered their last in-store purchase and 1,832 who remembered their online purchase in the preceding seven days. Fieldwork: August 14 to September 22, 2025\. Prior-year fieldwork and base details are not supplied here. This predates the January 2026 offer and measures no gift-card outcome.

Show data tableHide data table 

Scroll left or right to see all columns 

__PayPal use in the preceding seven days, by survey year (%)__
| Category | In-store respondents | Online respondents |
| -------- | -------------------- | ------------------ |
| 2024     | 7.3%                 | 7.9%               |
| 2025     | 12.8%                | 11.1%              |

PYMNTS surveyed 3,339 U.S. consumers from August 14 to September 22, 2025, with the sample balanced to the adult population on key demographics. Figure 6A specifies 2,560 respondents who remembered their last in-store purchase and 1,832 who remembered their online purchase during the

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## In this article

### Companies

* [Blackhawk Network](https://giftcard.news/company/blackhawk-network/)
* [Giftcards.com](https://giftcard.news/company/giftcards-com/)
* [PayPal](https://giftcard.news/company/paypal/)

### Sources and documents

* [\[S01\] PayPal offer, January 20](https://blackhawknetwork.com/company/news-press/giftcardscom-expands-access-digital-gift-cards-across-paypal?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Blackhawk Network
* [\[S02\] Rewards agreement](https://www.paypal.com/us/legalhub/paypal/pp-rewards-program-tnc?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — PayPal
* [\[S03\] Company origins](https://newsroom.paypal-corp.com/Thank-You-to-Our-Community-of-Customers?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — PayPal
* [Apple Pay @11, October 2025 survey and Figure 6A](https://www.pymnts.com/wp-content/uploads/2025/10/PYMNTS-Apple-Pay-@11-October-2025.pdf?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — PYMNTS Intelligence

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![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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