Canonical URL: https://giftcard.news/gift-cards/giftima-european-gift-card-platform-launch-january-2026/ --- description: Giftima's European gift card marketplace combines retailer cards with loyalty points. We examine the operator, redemption terms and repeat-purchase economics. title: Giftima launches gift card marketplace with reward points image: https://giftcard.news/images/social/v1/giftima-launches-gift-card-marketplace-purchase-linked-points-38cdb6cb87292bb540e4499acdb4b174.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Giftima launches a gift card marketplace with purchase-linked points Giftima launched a European gift card storefront with purchase rewards. Its current terms clarify redemption thresholds and differ from the original points claim. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 22, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftima+launches+a+gift+card+marketplace+with+purchase-linked+points&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Giftima+launches+a+gift+card+marketplace+with+purchase-linked+points+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Giftima logo on the blue official platform launch artwork.](https://giftcard.news/images/variants/v1/giftima-launches-gift-card-marketplace-purchase-linked-points-logo-blue-official-platform-w1280.webp) Official artwork accompanying the Giftima platform launch. Photo: Giftima / H.H Mindful Hiring AB [Giftima](https://giftcard.news/company/giftima/) entered the European gift card market in January 2026 with a storefront that rewards purchases with points for later spending. Its Swedish operator, [H.H Mindful Hiring AB](https://giftcard.news/company/h-h-mindful-hiring-ab/), announced service for the Nordic region, Germany and Poland on January 22\. [\[S01\]](#article-source-1) The proposition combines two transactions: a customer buys a retailer's prepaid value, then earns a separate incentive to return to the marketplace. That gives Giftima a reason to maintain the customer relationship after the first card has been delivered. ## A marketplace with its own loyalty balance At launch, the company described country-specific catalogues, offers shown before checkout and points awarded after a completed purchase. It also planned mobile applications for the end of the first quarter. The announcement did not establish that those applications had already shipped. [\[S01\]](#article-source-1) Giftima's current privacy policy identifies the operator as Giftima Sverige AB and describes a gift card purchasing service rather than a payment account. It says third-party payment providers process transactions and that the platform does not hold customer funds on users' behalf. Those are the operator's descriptions of its model. [\[S03\]](#article-source-3) The distinction matters commercially. Giftima is trying to become the place where a shopper chooses and buys a card, while the retailer remains responsible for the goods or services obtained with it. Loyalty points create an additional reason to choose this storefront rather than going directly to the retailer. ## The points rate needs a correction The launch release stated that one point equalled one euro. Current terms instead specify 100 points for €1, a 1,000-point redemption minimum, 12-month expiry and no cash withdrawal. Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. Continue with LinkedIn Continue with Google Continue with Facebook No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F) ## In this article ### Companies * [Giftima](https://giftcard.news/company/giftima/) * [H.H Mindful Hiring AB](https://giftcard.news/company/h-h-mindful-hiring-ab/) ### Sources and documents * [\[S01\] Original launch announcement, 2026-01-22](https://www2.newsfilecorp.com/release/280822/H.H-Mindful-Hiring-AB-Launches-Giftima-Platform-in-Nordic-German-and-Polish-Markets?lang=fr&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — H.H Mindful Hiring AB, via Newsfile * [\[S02\] Giftima points and purchasing terms](https://giftima.com/terms-and-conditions?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftima * [\[S03\] Giftima operator and payment-service description](https://giftima.com/privacy-policy?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Giftima Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftima+launches+a+gift+card+marketplace+with+purchase-linked+points&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Giftima+launches+a+gift+card+marketplace+with+purchase-linked+points+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fgiftima-european-gift-card-platform-launch-january-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [Blue Light Card makes Shopping Cards available to all members](https://giftcard.news/gift-cards/blue-light-card-shopping-cards-all-members-february-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) February 11, 2026 5 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [La Quinta opens a second local gift-card round with a 50% match](https://giftcard.news/gift-cards/la-quinta-second-local-gift-card-match-holiday-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) November 1, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Plano plans a second holiday gift-card bonus round](https://giftcard.news/gift-cards/plano-downtown-holiday-gift-card-bonus-2026/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 29, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/giftima-launches-gift-card-marketplace-purchase-linked-points-logo-blue-official-platform.webp","contentUrl":"https://giftcard.news/images/giftima-launches-gift-card-marketplace-purchase-linked-points-logo-blue-official-platform.webp","width":1920,"height":1280,"caption":"Official artwork accompanying the Giftima platform launch.","@id":"https://giftcard.news/images/giftima-launches-gift-card-marketplace-purchase-linked-points-logo-blue-official-platform.webp#image","encodingFormat":"image/webp","description":"Giftima logo on the blue official platform launch artwork.","creditText":"Giftima / H.H Mindful Hiring AB","isBasedOn":"https://www2.newsfilecorp.com/release/280822/H.H-Mindful-Hiring-AB-Launches-Giftima-Platform-in-Nordic-German-and-Polish-Markets?lang=fr"},{"@type":"NewsArticle","@id":"https://giftcard.news/gift-cards/giftima-european-gift-card-platform-launch-january-2026/#article","url":"https://giftcard.news/gift-cards/giftima-european-gift-card-platform-launch-january-2026/","headline":"Giftima launches a gift card marketplace with purchase-linked points","description":"Giftima's European gift card marketplace combines retailer cards with loyalty points. 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