Canonical URL: https://giftcard.news/gift-cards/incomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1/ --- description: InComm's November 2023 merchandising guidance recommends placing gift card holders and packaging next to the card range to support complete gift purchases. title: InComm highlights gift card packaging alongside retail card displays image: https://giftcard.news/images/social/v1/incomm-highlights-gift-card-packaging-alongside-retail-displays-f694dd8919749c32151a7a4805bf68ff.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # InComm highlights gift card packaging alongside retail card displays InComm's November 2023 merchandising guidance recommends placing gift card holders and packaging next to the card range to support complete gift purchases. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 29, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20highlights%20gift%20card%20packaging%20alongside%20retail%20card%20displays "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20highlights%20gift%20card%20packaging%20alongside%20retail%20card%20displays%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm highlights gift card packaging alongside retail card displays](https://giftcard.news/images/variants/v1/incomm-highlights-gift-card-packaging-alongside-retail-displays-w550.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) has highlighted gift card packaging as part of the retail merchandising opportunity. Its November 29, 2023 article recommends placing holders, bags or boxes close to the cards themselves. The company argues that an adjacent display helps shoppers visualize a finished gift at the point of purchase. It also gives retailers a related product to sell when a customer is already choosing a card for someone else. InComm references Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F) ## Sources and documents ExpandCollapse * [Innovation in Gift Card Presentation](https://www.incomm.com/insights/bringing-innovation-to-gift-card-presentation/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20highlights%20gift%20card%20packaging%20alongside%20retail%20card%20displays "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20highlights%20gift%20card%20packaging%20alongside%20retail%20card%20displays%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-highlights-gift-card-packaging-alongside-retail-card-displays-48bba7e466d1%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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