Canonical URL: https://giftcard.news/gift-cards/incomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df/ --- description: The April 2021 gift card marketplace launch combined online purchasing, email delivery, personal messages and supported mobile-wallet redemption. title: InComm launches The Gift Card Shop with more than 100 brands image: https://giftcard.news/images/social/v1/incomm-launches-gift-card-shop-more-than-100-brands-f7cb5da471e8daf90222b6a4f76ac069.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # InComm launches The Gift Card Shop with more than 100 brands The April 2021 gift card marketplace launch combined online purchasing, email delivery, personal messages and supported mobile-wallet redemption. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 29, 2021 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20launches%20The%20Gift%20Card%20Shop%20with%20more%20than%20100%20brands "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20launches%20The%20Gift%20Card%20Shop%20with%20more%20than%20100%20brands%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm Payments Launches TheGiftCardShop.com, a Full Service Digital Gift Card Mall](https://giftcard.news/images/variants/v1/incomm-launches-gift-card-shop-more-than-100-brands-payments-thegiftcardshop-com-w700.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) has launched The Gift Card Shop, an online marketplace where consumers can buy cards from more than 100 brands and send them directly to recipients by email. The service opens with digital gift cards, while physical-card delivery is planned by the end of 2021. The range includes [Visa](https://giftcard.news/company/visa/), [Mastercard](https://giftcard.news/company/mastercard/) and [American Express](https://giftcard.news/company/american-express/) products as well as retailer, restaurant, entertainment, travel and multi-store cards. Brands named at launch include [Darden Restaurants](https://giftcard.news/company/darden-restaurants/), [Delta](https://giftcard.news/company/delta/), [GameStop](https://giftcard.news/company/gamestop/), [Lowe’s](https://giftcard.news/company/lowe-s/), [Macy’s](https://giftcard.news/company/macy-s/) and PlayStation Store. Available amounts run from $5 to $500, depending on the brand. Buyers can choose occasion-specific artwork and add a personal message, bringing product selection and digital fulfillment together in one shopping process. InComm said the American Express, Visa and Mastercard gift cards could be added to supported mobile wallets, including Apple Pay, Google Pay and Samsung Pay. The company described wallet tokenization and payment authentication as part of the digital redemption experience. The launch followed InComm’s 2020 gift card research, in which 44% of gift card shoppers said their interest in giving or receiving digital cards had increased. The company also reported growth in online purchasing channels during that research period, positioning the new marketplace around those changes in consumer behavior. ## Sources and documents ExpandCollapse * [InComm launches online gift card marketplace with more than 100 brands](https://www.incomm.com/insights/incomm-payments-launches-thegiftcardshop-com-a-full-service-digital-gift-card-mall/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [American Express](https://giftcard.news/company/american-express/) * [Darden Restaurants](https://giftcard.news/company/darden-restaurants/) * [Delta](https://giftcard.news/company/delta/) * [GameStop](https://giftcard.news/company/gamestop/) * [InComm Payments](https://giftcard.news/company/incomm-payments/) * [Lowe’s](https://giftcard.news/company/lowe-s/) * [Macy's](https://giftcard.news/company/macy-s/) * [Mastercard](https://giftcard.news/company/mastercard/) * [Visa](https://giftcard.news/company/visa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20launches%20The%20Gift%20Card%20Shop%20with%20more%20than%20100%20brands "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20launches%20The%20Gift%20Card%20Shop%20with%20more%20than%20100%20brands%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-launches-online-gift-card-marketplace-with-more-than-100-brands-a7b892e948df%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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