Canonical URL: https://giftcard.news/gift-cards/incomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b/ --- description: InComm's May 2023 merchandising analysis connects organised displays and stock availability with consumer gift card shopping patterns observed in 2022. title: InComm links gift card displays with store search and spontaneous purchases image: https://giftcard.news/images/social/v1/incomm-links-gift-card-displays-store-search-spontaneous-purchases-01c2c79b2be22ac3fa64508fd3d2ca9d.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # InComm links gift card displays with store search and spontaneous purchases InComm's May 2023 merchandising analysis connects organised displays and stock availability with consumer gift card shopping patterns observed in 2022. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) May 4, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20links%20gift%20card%20displays%20with%20store%20search%20and%20spontaneous%20purchases "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20links%20gift%20card%20displays%20with%20store%20search%20and%20spontaneous%20purchases%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm links gift card displays with store search and spontaneous purchases](https://giftcard.news/images/variants/v1/incomm-links-gift-card-displays-store-search-spontaneous-purchases-w365.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) has described the role of in-store displays in helping customers find and buy gift cards. Its May 2023 article draws on shopping patterns observed in 2022, including an increase in spontaneous purchases alongside the continuing majority of planned purchases. The company says physical big-box retailers were the preferred destination for both open-loop and branded gift cards in its research, with pharmacies and supermarkets also among the channels used. Shoppers were willing to spend time searching for a particular card, according to InComm. The provider connects that behaviour with prominent, organised displays and the need to keep the desired brands in stock. It also discusses point-of-purchase displays as a way to make gift cards visible to shoppers who had not planned to buy one. The article does not establish a quantified sales lift for a specific fixture. InComm describes custom displays in different sizes and formats as part of its support for retail partners. The operational link is between the research on where customers buy and the way a retailer presents and maintains its assortment in the store. ## Sources and documents ExpandCollapse * [In-Store Displays Stand Above in Driving Gift Card Sales](https://www.incomm.com/insights/in-store-displays-stand-above-in-driving-gift-card-sales/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20links%20gift%20card%20displays%20with%20store%20search%20and%20spontaneous%20purchases "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20links%20gift%20card%20displays%20with%20store%20search%20and%20spontaneous%20purchases%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fincomm-links-gift-card-displays-with-store-search-and-spontaneous-purcha-d6703d9e9b7b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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