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---
description: LINE Manga’s Lawson prepaid cards: the WEBTOON-owned operator, card economics, retail distribution and limits of the launch promotion.
title: LINE Manga plans Lawson prepaid card launch with BHN
image: https://giftcard.news/images/social/v1/line-manga-plans-june-23-prepaid-card-launch-lawson-bhn-a3b9b58e64d2c1c88b7224b7fc38136b.jpg
---

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# LINE Manga plans June 23 prepaid card launch at Lawson with BHN

LINE Manga’s first prepaid cards connect Lawson’s retail channel to digital reading credit, with BHN supplying the distribution relationship.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 19, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fline-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=LINE+Manga+plans+June+23+prepaid+card+launch+at+Lawson+with+BHN&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fline-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=LINE+Manga+plans+June+23+prepaid+card+launch+at+Lawson+with+BHN+https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fline-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Green LINE Manga prepaid card campaign artwork with manga characters and a bonus coin lottery promotion.](https://giftcard.news/images/variants/v1/line-manga-plans-june-23-prepaid-card-launch-lawson-bhn-green-campaign-w750.webp) 

 Official launch artwork. The advertised 70% bonus is the highest lottery prize, not a guaranteed benefit. Photo: LINE Digital Frontier / Blackhawk Network 

[LINE Digital Frontier](https://giftcard.news/company/line-digital-frontier/) and [Blackhawk Network Japan](https://giftcard.news/company/blackhawk-network/) announced a retail funding route for LINE Manga on June 19, 2026: prepaid cards scheduled to arrive at approximately 14,600 [Lawson](https://giftcard.news/company/lawson/) stores from June 23\. The cards let a purchaser give account credit to a reader, who chooses content after redeeming the PIN.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)

## Cash paid and reading credit received

The three announced cards cost JPY 1,000, JPY 3,000 and JPY 5,000, supplying 1,040, 3,150 and 5,300 Manga Coins respectively. These are ordinary card credits; the separate launch lottery added a chance of free bonus coins. Participating locations included Lawson, Natural Lawson and Lawson Store 100, with some stores excluded.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)[ \[4\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-4)

The data behind the story 

### Manga Coins supplied with each prepaid card

The three ordinary card tiers announced for Japan. Category labels show cash prices; bar values measure account credit.

 Manga Coins credited 

Manga Coins

Tap or hover for details. All values are also available in the data table.

Source 

LINE Digital Frontier, 19 June 2026

Coins are reading credit, not yen or cash refunds. These amounts exclude lottery prizes.

Show data tableHide data table 

Scroll left or right to see all columns 

__Manga Coins supplied with each prepaid card (Manga Coins)__
| Category       | Manga Coins credited |
| -------------- | -------------------- |
| JPY 1,000 card | 1,040 Manga Coins    |
| JPY 3,000 card | 3,150 Manga Coins    |
| JPY 5,000 card | 5,300 Manga Coins    |

Redemption requires a LINE Manga login and PIN entry in a web browser. The notice explicitly excludes direct loading through the app. Lawson supplies the retail checkout, BHN the prepaid distribution connection, and LINE Digital Frontier the reading service; their commercial split is undisclosed.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)[ \[4\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-4)

LINE Manga began operating in Japan in 2013 and offers original, exclusive and early-access comics. Its operator, LINE Digital Frontier, is part of [WEBTOON Entertainment](https://giftcard.news/company/webtoon-entertainment/). In September 2024, LINE Digital Frontier consolidated [eBookJapan](https://giftcard.news/company/ebookjapan/) and [bookfan](https://giftcard.news/company/bookfan/) into its operations while retaining separate platforms. That earlier transaction provides company context and was separate from this prepaid launch.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)[ \[2\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-2)[ \[3\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-3)

The additional checkout can serve a gift buyer who does not use the reading service. It also gives existing readers another way to fund an account. Neither mechanism establishes incremental content spending, which would require purchase and subsequent usage data.

## The launch lottery offered finite bonus prizes

The original campaign ran from June 23 at 00:00 to September 20 at 23:59, 2026, and has ended. Purchase and PIN redemption during the campaign entered the buyer into a lottery, with repeated participation permitted. The June announcement allocated 300 first prizes, 450 second prizes, 4,500 third prizes and 7,500 fourth prizes.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)

The data behind the story 

### Announced launch lottery prizes by tier

Finite prize allocations for the campaign running 23 June to 20 September 2026.

 Available prizes 

prizes

Tap or hover for details. All values are also available in the data table.

Source 

LINE Digital Frontier, 19 June 2026

The campaign has ended. Prize counts are announced allocations, not prizes claimed or winning odds; the number of entries is undisclosed.

Show data tableHide data table 

Scroll left or right to see all columns 

__Announced launch lottery prizes by tier (prizes)__
| Category                       | Available prizes |
| ------------------------------ | ---------------- |
| 70% of purchase price in coins | 300 prizes       |
| 50% of purchase price in coins | 450 prizes       |
| 100 bonus coins                | 4,500 prizes     |
| 50 bonus coins                 | 7,500 prizes     |

First prizes supplied bonus coins equal to 70% of the card purchase price, with 100 prizes for each denomination. Second prizes supplied 50%, with 150 for each denomination. The lower tiers supplied 100 or 50 coins. All lottery awards were free bonus coins, distinct from ordinary purchased credit. The announcement gave no total number of entries, so these allocations cannot establish a winning probability or average rebate.[ \[1\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-1)

Lawson’s page retains a June 23 heading but currently describes a later July 21 to September 20 promotion that also offered 10,000 fried-chicken vouchers. That additional promotion is separate from the original coin-prize allocation shown here. Its page says bonus coins have an expiry and that purchased prepaid cards cannot be returned, refunded or exchanged.[ \[4\]](https://giftcard.news/gift-cards/line-manga-plans-lawson-prepaid-gift-cards-bhn-june-2026/#article-source-4)

The announcements establish product terms and promotional capacity. They do not disclose card sales, claimed awards, repeat purchases or whether retail gifting created new paying relationships. Those are the measures needed to judge commercial results.

## In this article

### Companies

* [Blackhawk Network](https://giftcard.news/company/blackhawk-network/)
* [LINE Digital Frontier](https://giftcard.news/company/line-digital-frontier/)
* [Lawson](https://giftcard.news/company/lawson/)
* [WEBTOON Entertainment](https://giftcard.news/company/webtoon-entertainment/)
* [bookfan](https://giftcard.news/company/bookfan/)
* [eBookJapan](https://giftcard.news/company/ebookjapan/)

### Sources and documents

* [\[S01\] LINE Manga prepaid card announcement, June 19, 2026](https://prtimes.jp/main/html/rd/p/000000497.000063705.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — LINE Digital Frontier via PR TIMES
* [\[S02\] LINE Manga history and ownership](https://about.webtoon.com/our-brands?company=naverWebtoon&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — WEBTOON Entertainment
* [\[S03\] LINE Digital Frontier business consolidation, September 2024](https://about.webtoon.com/press-release/158?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — WEBTOON Entertainment
* [Lawson retailer notice and later promotion conditions](https://www.lawson.co.jp/lab/entertainment/art/20260623%5Fcardlinemanga.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Lawson

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

From reading to building

## Your next move in gift cards.

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[Find a provider ](https://giftcard.news/find-a-provider/) 

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