Canonical URL: https://giftcard.news/gift-cards/mastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e/ --- description: The Main Street Love campaign showcased gifts from women-owned businesses during December 2020. title: Mastercard and Create & Cultivate launch digital holiday marketplace image: https://giftcard.news/images/social/v1/mastercard-create-cultivate-launch-digital-holiday-marketplace-030afbe9d5f1162ed1b69558df3ee14d.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # Mastercard and Create & Cultivate launch digital holiday marketplace The Main Street Love campaign showcased gifts from women-owned businesses during December 2020. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) December 7, 2020 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20and%20Create%20%26%20Cultivate%20launch%20digital%20holiday%20marketplace "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20and%20Create%20%26%20Cultivate%20launch%20digital%20holiday%20marketplace%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Mastercard logo from the original source article](https://giftcard.news/images/variants/v1/mastercard-create-cultivate-launch-digital-holiday-marketplace-logo-original-source-article-w1200.webp) Photo: Source: newsroom.mastercard.com [Create & Cultivate](https://giftcard.news/company/create-cultivate/) and [Mastercard](https://giftcard.news/company/mastercard/) launched Main Street Love on December 7, 2020, bringing products from women-owned small businesses into a digital holiday shopping experience. The campaign was scheduled to run through December 23. The collection covered home accessories, fashion, beauty, personal care and culinary products. Shoppers could discover gifts through curated editorial presentation, learn about the founders and purchase directly from participating businesses rather than through a single shared checkout. More than 20 businesses and founders were featured, including [ByTezza](https://giftcard.news/company/bytezza/), [Yes I AM INC](https://giftcard.news/company/yes-i-am-inc/), [Care Package](https://giftcard.news/company/care-package/) and [Chillhouse](https://giftcard.news/company/chillhouse/). The partners said the format enabled people to support businesses outside their own neighborhood while shopping from home. The launch drew on Mastercard research showing that 77% of U.S. respondents intended to shop locally during the 2020 holiday season. It also found that brand values influenced gift preferences. The project applied those findings to a time-limited shopping campaign during the pandemic. ## Sources and documents ExpandCollapse * [Mastercard and Create & Cultivate launch digital holiday marketplace](https://newsroom.mastercard.com/news/press/2020/december/create-cultivate-and-mastercard-launch-main-street-love/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [ByTezza](https://giftcard.news/company/bytezza/) * [Care Package](https://giftcard.news/company/care-package/) * [Chillhouse](https://giftcard.news/company/chillhouse/) * [Create & Cultivate](https://giftcard.news/company/create-cultivate/) * [Mastercard](https://giftcard.news/company/mastercard/) * [Yes I AM INC](https://giftcard.news/company/yes-i-am-inc/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20and%20Create%20%26%20Cultivate%20launch%20digital%20holiday%20marketplace "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20and%20Create%20%26%20Cultivate%20launch%20digital%20holiday%20marketplace%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fmastercard-and-create-cultivate-launch-digital-holiday-marketplace-a4268e89017e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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