Canonical URL: https://giftcard.news/gift-cards/national-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed/ --- description: TruCentive says an unnamed brand obtained more detailed survey feedback after offering a $15 gift card, then changed packaging and marketing. title: TruCentive Describes $15 Digital Gift Cards in Customer Feedback Case Study image: https://giftcard.news/images/social/v1/trucentive-describes-15-digital-gift-cards-customer-feedback-case-study-92bbf170df9d4559d697648e6ca1a46f.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # TruCentive Describes $15 Digital Gift Cards in Customer Feedback Case Study TruCentive says an unnamed brand obtained more detailed survey feedback after offering a $15 gift card, then changed packaging and marketing. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) June 23, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Describes%20%2415%20Digital%20Gift%20Cards%20in%20Customer%20Feedback%20Case%20Study "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Describes%20%2415%20Digital%20Gift%20Cards%20in%20Customer%20Feedback%20Case%20Study%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for National Brand Sees 31% Sales Increase After Using Digital Gift Card to Incentivize Honest Customer Feedback](https://giftcard.news/images/variants/v1/trucentive-describes-15-digital-gift-cards-customer-feedback-case-study-source-image-w661.webp) Photo: Source: trucentive.com [TruCentive](https://giftcard.news/company/trucentive/) has described a customer feedback exercise in which an unnamed national consumer brand offered a $15 digital gift card after an initial survey failed to explain weak sales. Its June 2025 account says the revised approach brought more responses and more specific criticism of the product. The initial [SurveyMonkey](https://giftcard.news/company/surveymonkey/) survey attracted about 130 responses, according to TruCentive. Those responses were largely positive despite weak early retail results and concerns appearing in customer service records, prompting the brand to seek another round of feedback. In the second round, respondents could choose a $15 coffee gift card from participating national or local brands. TruCentive says response rates tripled and customers identified product features they did not want or understand. The company reports that the brand subsequently simplified its packaging and changed its marketing emphasis. Retailers using the revised packaging saw a 31% sales increase in fewer than 22 days, according to the account. The brand is not identified, and the article presents the result as a company-reported case rather than a controlled measure of the incentive’s effect. TruCentive also discusses research on survey incentives, noting that reward design can affect participation and sample composition. Its broader recommendation is to match the incentive to the audience and research objective while assessing the quality of the feedback received. ## Sources and documents ExpandCollapse * [Incentivized Honesty](https://trucentive.com/2025/06/23/incentivized-honesty/?utm%5Fsource=giftcard.news) — trucentive.com ## In this article ### Companies * [SurveyMonkey](https://giftcard.news/company/surveymonkey/) * [TruCentive](https://giftcard.news/company/trucentive/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Describes%20%2415%20Digital%20Gift%20Cards%20in%20Customer%20Feedback%20Case%20Study "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Describes%20%2415%20Digital%20Gift%20Cards%20in%20Customer%20Feedback%20Case%20Study%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fnational-brand-sees-31-sales-increase-after-using-digital-gift-card-to-i-d1f939ce80ed%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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