Canonical URL: https://giftcard.news/gift-cards/neocurrency-expands-reward-choice-to-50-countries-be892b193e5b/ --- description: Recipients can select one or several gift card brands through a personalised reward link. title: NeoCurrency expands Reward Choice gift card selection to 50 countries image: https://giftcard.news/images/social/v1/neocurrency-expands-reward-choice-gift-card-selection-50-countries-386a1d437c82e8e91fc4ade752e94943.jpg --- 1. [Home](https://giftcard.news/) 2. [Gift Cards](https://giftcard.news/gift-cards/) # NeoCurrency expands Reward Choice gift card selection to 50 countries Recipients can select one or several gift card brands through a personalised reward link. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 11, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20expands%20Reward%20Choice%20gift%20card%20selection%20to%2050%20countries "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20expands%20Reward%20Choice%20gift%20card%20selection%20to%2050%20countries%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![NeoCurrency article image for NeoCurrency expands Reward Choice to 50 countries](https://giftcard.news/images/variants/v1/neocurrency-expands-reward-choice-gift-card-selection-50-countries-article-image-w1280.webp) Photo: Source: neocurrency.com [NeoCurrency](https://giftcard.news/company/neocurrency/) expanded its Reward Choice gift card selection service to 50 countries and 38 currencies in April 2023, taking the recipient-choice product beyond its initial US rollout. The service sends a reward link by email. Recipients then choose from brands available in their country and can allocate the value to one brand or divide it among several. Programme operators can customise the selection for different audiences and apply their own branding. NeoCurrency said reporting on chosen brands would help clients understand redemption preferences. The company described substantial catalogues in its largest markets at the time: more than 400 US brands, 150 in Canada, 200 in the UK and 600 across Europe. Availability differs between countries, rather than every recipient seeing the entire international list. NeoCurrency said adoption in the US had prompted it to accelerate the international expansion. The product is intended for uses ranging from consumer promotions and loyalty to employee recognition, sales incentives and market research rewards. ## Sources and documents ExpandCollapse * [NeoCurrency expands Reward Choice to 50 countries](https://neocurrency.com/press-release/neocurrency-introduces-their-innovative-reward-choice-product-in-50-countries-in-response-to-incredible-global-demand/?utm%5Fsource=giftcard.news) — neocurrency.com ## In this article ### Companies * [NeoCurrency](https://giftcard.news/company/neocurrency/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%20expands%20Reward%20Choice%20gift%20card%20selection%20to%2050%20countries "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%20expands%20Reward%20Choice%20gift%20card%20selection%20to%2050%20countries%20https%3A%2F%2Fgiftcard.news%2Fgift-cards%2Fneocurrency-expands-reward-choice-to-50-countries-be892b193e5b%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Gift Cards](https://giftcard.news/gift-cards/) News ### [FareHarbor connects Factor4 gift cards to its online booking checkout](https://giftcard.news/gift-cards/fareharbor-factor4-gift-cards-online-booking-checkout/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo Powers Military Connect’s Discounted Digital Gift Card Programme](https://giftcard.news/gift-cards/tillo-military-connect-discounted-digital-gift-cards/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 15, 2026 2 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Kohl’s expands Babies R Us shops and adds lower-priced baby gifts](https://giftcard.news/gift-cards/kohl-s-expands-babies-r-us-shops-and-adds-lower-priced-baby-gifts-8327d70bb56c/) [Emma Carter](https://giftcard.news/author/emma-carter/) September 14, 2026 2 min 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